Senior Associate, Paid Media

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Company

Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Roles and Responsibilities

The Sr. Associate, Paid Media would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.

Must be a problem solver and professional in all communications both inside the agency and with clients. Sr. Associates must bring good interpersonal communication skills, collaborative spirit and solution-oriented thinking to deliver strategic support to client work.

Media Planning and Buying:

Reviews media brief and sets planning process in motion

Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors

Reviews partner proposals and filters/compiles most compelling proposals

Support in development of holistic media plan recommendations which deliver on client media objectives

Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback

Support financial management by managing campaign pacing and supporting in monthly billing processes

Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy

Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.

Works directly in social platforms to execute, manage, and optimize campaigns.

When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.

Assists with campaign reporting activities based on agreed upon client cadence

Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations

Manages campaign execution from start to finish in partnership with account lead

Supports the needs of direct manager and supporting media team members

External Relationship Management:

Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients. In addition, will predominantly lead select client relationships with assistance from Manager.

Participates in internal and external client meetings and presentations as needed

Works closely with vendors to develop productive working relationships that drive results for clients

Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications

Bachelor's Degree and 2-4 years of experience planning and buying paid media campaigns

Experience planning and buying across online and offline media channels

Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.

Excellent analytical skills and understanding of KPI’s and attribution

Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers

Experience executing self-serve programmatic campaigns with DSP platforms.

Experience working with media management tools (e.g. Mediaocean)

Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok

Google Analytics Certification is a plus

Salary range: $59,000 - $65,000 USD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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