Senior Analyst, Influencer Marketing

Exceptional Hospitality Starts with You

This role is based at our corporate office in McLean, VA

This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Sr. Analyst, Influencer Marketing you will support the team by leading creator, influencer and celebrity relationships that position Hilton as a social-first and culturally relevant brand. On the Influencer Marketing team reporting to the Senior Manager, Influencer Marketing, you will work on projects including strategy support for Enterprise campaigns, influencer and creator campaign activation, the execution of our process across corporate, hotel, agency and partner teams and other projects that add cultural fuel to Hilton's marketing overall. This is an opportunity to develop and grow a critical function for Hilton and its brands.

What you'll do during a typical day:

• You will support Hilton's influencer marketing plans by leading campaign delivery from end-to-end. This includes pre-planning (e.g., creator sourcing, scoping, budgeting, coordination), activation (e.g., briefing, creative development, media amplification) and post campaign needs (e.g., asset management, reporting).
• You will establish foundational processes with teams, while being transparent and setting expectations.
• You will use your expertise in the creator space to identify and evaluate creators for partnership, while being mindful of Hilton's priorities, social trends and upcoming cultural moments.
• You will manage communication across teams including leading talent-facing briefing calls, concepting with our agencies and guiding hotels on influencer best practices.
• You will support the production of influencer reports, adhering to our measurement framework and helping to translate performance into a business impact story.

How you'll collaborate with others:

• You will work collaboratively with internal Hilton teams such as Social, Marketing, Media, Partnerships and Content on creator selection, creative concepting and media and platform strategy.
• You will work closely with our influencer agency to manage all aspects of campaign execution.
• You will work with creative agencies to ensure our influencer strategy is represented in broader, Enterprise marketing.
• You will work closely with Regional marketing teams to oversee the implementation of “Global to Local” model.
• You will work closely with Team Members at our hotels to guide them through the process, ensure they see value and educate them on influencer marketing best practices.

Projects you'll take ownership of:

• Lead strategic campaigns and creator relationships centered around building credibility and cultural relevance for Hilton.
• Lead campaign execution and fulfill media deliverables for strategic, audience-led briefs.
• Implementation of Global Operating Model with Regions, ensuring we apply strategy, process, governance and measurement across regional teams.

What It Takes to Make the Stay

You have these minimum qualifications:

• Two (2) years of experience in influencer marketing, talent management, social or digital.
• Experience working directly with talent or managing related campaigns and programs.
• Experience collaborating with internal partners and external agencies.
• Experience with influencer and/or social media management, social listening, and social analytics tools (Sprinklr, Khoros, Sprout, Brandwatch, etc.)

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