S/L Student Social Media Manager

Westminster University

Student Social Media Manager - Men's & Women's Cross Country and Track & Field

Student Employment

Position Summary

The Student Social Media Manager is responsible for promoting Westminster University's Men's & Women's Cross Country and Track & Field programs through creative and engaging digital content. This position will create, manage, and publish content across team social media platforms while highlighting student-athlete achievements, team culture, competitions, recruiting initiatives, and program successes.

The ideal candidate is organized, creative, knowledgeable about social media trends, and passionate about storytelling through athletics.

Essential Duties and Responsibilities

• Manage the team's social media accounts- primarily Instagram
• Create and publish content that promotes Westminster Cross Country and Track & Field student-athletes, coaches, competitions, and team accomplishments.
• Design graphics, reels, highlight videos, and other digital content.
• Provide live event coverage during competitions when appropriate.
• Monitor social media engagement and respond to messages and comments as directed.
• Assist with recruiting-focused content that showcases the Westminster student-athlete experience.
• Coordinate with coaching staff to ensure content aligns with program goals and university branding standards.
• Maintain a positive and professional online presence that reflects Westminster University's mission and values.
• Assist with special projects, marketing initiatives, and other duties as assigned by the coaching staff.

Minimum Qualifications

• Must be a currently enrolled Westminster University student in good academic standing.
• Strong knowledge of major social media platforms and content creation tools.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work independently and meet deadlines.
• Availability to attend select practices, competitions, and team events, including occasional evenings and weekends.

Preferred Qualifications

• Experience managing social media accounts for organizations, teams, or businesses.
• Experience with Canva, Adobe Creative Suite, CapCut, or similar graphic design and video editing software.
• Photography and videography experience.
• Interest in collegiate athletics, cross country, and track & field.

Desired Skills

• Creative content development
• Graphic design
• Photography and videography
• Video editing
• Social media analytics
• Time management
• Team collaboration

Learning Outcomes

This position provides students with hands-on experience in:

• Sports marketing and communications
• Brand management
• Content creation and storytelling
• Photography and videography
• Event coverage and promotion
• Collegiate athletics administration

Westminster University encourages applications from students who are passionate about athletics, creative media, and helping tell the story of the Griffins' cross country and track & field programs.

Diversity and Inclusion

Promote an Inclusive Westminster through demonstration of the commitments include in the Westminster University Diversity Statement. Participate in developmental activities to increase understanding and awareness of issues related diversity, equity and Inclusion both individually and as related to my filed of work, profession or discipline.

For questions about this position, please contact Janelle Branch at [email protected]