Programmatic Activation Specialist

Programmatic Activation Specialist

Haymarket Media, Inc. is seeking a Programmatic Activation Specialist to join the Commercial Operations team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

The Programmatic Activation Specialist is responsible for acting as a liaison between the programmatic/Haylo team and our sales reps, clients, and technology partners for our entire suite of and non-endemic programmatic opportunities. The Programmatic Activation Specialist will leverage their in-depth knowledge of the Haylo + programmatic product offerings along with strong organizational, analytical and project management skills to serve as an operational subject matter expert on Haylo products.

Responsibilities:

• Maintain our corporate programmatic Haylo Master document that defines best practices, guidelines, and corporate responses to FAQs
• Operationally project manage Haylo commercial initiatives as needed across MCG and BMG
• Collaborate with MCG pre-sale Media Strategy team on Haylo EHR proposal templates and BMG Account Strategy team on all Haylo proposal templates
• Lead the corporate commercial operationalization lifecycle of Haylo product creation, ensuring all milestones are supported by robust cross-departmental workflows that are aligned up and clearly documented
• Partner with commercial sales leadership to translate business goals into formal product requirements to be communicated to departments involved in product development
• Act as the primary liaison between commercial sales leadership and the Development/Engineering team for the creation of Haylo products, and translating complex technical deliverables into clear operational requirements/steps for the teams involved in execution, while ensuring that the product build remains strictly aligned with commercial objectives
• Oversee all standalone Haylo EHR campaign execution as the internal account manager, coordinating directly with our EHR vendor
• Coordinate launch beta tests to validate data passbacks and eliminate friction points
• Author end-to-end Haylo Standard Operating Procedures across all departments involved in execution to ensure every team understands its role before a product goes live and that divisional stakeholder sign-off has been obtained
• Own the final operational sign-off across departmental leaders for product launch, ensuring readiness through disciplined cross-functional testing, SOP validation, and comprehensive training for execution teams
• Spearhead the definition of metric tracking/Looker dashboards needed to collaborate with BI team to build capture necessary data to evaluate the performance of the new products
• Serve as product subject matter expert and support the Account Management team during initial execution of live campaigns

Skills and Requirements:

• 5+ years of experience in media planning, programmatic or commercial operations within digital media or publishing, healthcare media experience a plus
• Bachelor’s degree or higher in a related field of study.
• Familiarity with media planning and ability to prepare RFP proposal responses a plus
• Seeks out partnerships across the organization to test new ideas and grow the business
• Ability to understand sales goals and converse comfortably with technical stakeholders, including digital campaign mechanics, ad server setups, and data passbacks.
• Exceptional written communication skills with a focus on writing clear, structured SOPs, and workflow diagrams.
• Demonstrated hands-on experience in structuring cross-functional testing procedures, managing bug feedback loops, and holding teams accountable to operational quality standards
• Strong knowledge of leading DSP platforms like Google, Xandr, Adobe, DeepIntent, Proclivity, Pulsepoint, etc and programmatic trading and ad delivery.
• Familiarity with Advertising Research and Verification vendors like DoubleVerify, Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
• Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of display and video ad serving concepts (i.e. VAST and VPAID)
• Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
• Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools

What We Offer:

• A competitive compensation package
• The salary range for this position is $70k–$80k. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
• Paid annual vacation, holiday and sick time off
• Comprehensive health plans including medical, dental and vision
• Competitive 401(k) investment options and generous company matching program
• Life insurance
• Commuter benefits
• Employee referral awards
• Tuition reimbursement
• Training opportunities through industry-recognized programs
• A creative and passionate workplace and a fun, collaborative team environment
• Three Week “Work from Anywhere” benefit, to ensure work life balance

About Haylo:

The Haylo suite of products marries Haymarket’s healthcare expertise with leading data-driven advertising solutions to create custom programs for pharmaceutical brands that reach both HCPs and consumers outside of our endemic network, across all digital devices. The Haymarket Medical Network consists of 18 websites catered to healthcare practitioners, including MPR, The Clinical Advisor and more than a dozen specialty-focused brands such as Cancer Therapy Advisor and Neurology Advisor. The network is also supplemented by four point-of-care apps.

Haylo is able to tie together content data from these brands and match it up with the profiles of more than 1.5 million healthcare practitioners to collect robust intelligence on what your target is most interested in. Add in valuable additional data points such as location and prescribing/diagnosis habits and you have all the ingredients to better understand and target your audience.

https://www.haylodata.com/products/ & https://www.hayloarc.com/

About Haymarket:

Haymarket Media, Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor, Dermatology Advisor, and MPR (Medical Professionals Reference) among a portfolio of HCP-focused, specialty-specific websites, as well as the esteemed business media titles including PRWeek, MM+M (Medical Marketing and Media), Campaign and McKnight’s Long-Term Care News.

Haymarket Media, Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands. Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally. As a Certified B Corporation, we’re proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate. When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through LinkedIn.

You can view our open positions on our website US careers section: www.Haymarket.com

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