Programmatic Account Manager

As a Programmatic Account Manager at Samba TV, you’ll manage and grow relationships with agency and brand direct clients, ensuring they derive maximum value from Samba’s suite of audience targeting solutions. You’ll work closely with Sales to support key accounts, drive audience activation strategies, and deliver a seamless client experience across the campaign lifecycle. Your efforts will directly impact client satisfaction, retention, and account growth.

Key Responsibilities

Client Growth, Retention & Satisfaction

• Own day-to-day account management for a portfolio of brand direct & agency clients & partners
• Collaborate with the sales team to develop strategic account plans, drive renewals, and identify upsell opportunities
• Ensure clients are effectively activating Samba TV audience and contextual data across all major DSPs, SSPs, DMPs, and Social Platforms,
• Build trusted relationships with stakeholders through proactive communication and white-glove service
• Lead business reviews focused on performance, delivery, and expansion opportunities

Campaign & Platform Execution

• Oversee campaign setup and audience segment delivery across SSP and programmatic buying platforms
• Support clients through the full campaign lifecycle: planning, audience building, activation, and QA
• Provide platform education and training on how to request, build, and deploy Samba TV audiences
• Troubleshoot segment delivery issues and coordinate with technical teams to resolve activation challenges

Strategic Partnership & Cross-Functional Collaboration

• Serve as a feedback loop between clients and internal teams to improve ease of activation and audience performance
• Partner with Sales on pre-sale planning, platform demos, and aligning client goals with audience solutions
• Represent Samba’s audience products with subject-matter expertise and a client-centric approach
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions

Who You Are

• Curious – Always learning, humble when you don’t know something, and eager to improve
• Proactive – You see opportunity in every challenge and work fast to deliver value to clients
• Collaborative – You’re a team player who thrives in a fast-paced, cross-functional environment

What You Bring

• 3–5 years of experience in account management, client services, or programmatic strategy roles
• Deep knowledge of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
• Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) as well as SSPs (e.g., OpenX, Magnite, Freewheel)
• Experience working with agencies and brand-direct clients to deliver audience solutions
• Strong communication and problem-solving skills with a proactive, collaborative approach
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
• Deep understanding of the digital advertising and programmatic ecosystem
• BA/BS with a focus on marketing, business, data, or related experience