Paid Social Strategist

The Paid Social Strategist is responsible for developing and implementing the social media strategy across multiple clients. Duties include tracking social media key performance indicators, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple platforms, and preparing monthly reports. The right candidate will possess excellent verbal and written communication skills (including proofreading) and have expert knowledge of various social media channels (Meta, TikTok, LinkedIn, etc.)

Responsibilities:

• Manage and create campaigns across platforms for multiple clients, monthly campaign volume 150+ campaigns.
• Develop and proofread ad copy for social advertising campaigns.
• Provide strategic budget, flighting, and creative recommendations based on client investment level and market/audience size.
• On-going review & Optimization of active campaigns
• Adjust targeting on campaigns if needed.
• Evaluate performance of active ads in accounts.

• Complete monthly campaigns performance reporting including strategic recommendations for future campaigns.
• Participate in client-facing strategy calls as needed. Translate complex social media metrics into clear, actionable business recommendations.

Qualifications:

• Bachelor’s Degree in Journalism, Communications, Marketing, or Advertising preferred.
• 1+ years of experience navigating Facebook business manager and managing Facebook ad campaigns within the business manager tool preferred.
• Advertising agency experience preferred.

Skills & Experience:

• Facebook Business Manager experience preferred.
• Excellent written, interpersonal, communication and public speaking/presentation skills.
• Advanced skills with Microsoft Office, including Word, PowerPoint, and Excel.
• Strong organizational skills with excellent attention to detail.
• Ability to multi-task and work in a fast-paced environment.