Paid Social Manager

The Role

Overview

The Paid Social Manager is the key support resource for Core’s clients in managing

paid promotional campaigns through social media platforms. The Paid Social Manager

will collaborate with respective teams to develop strategy for paid social promotions

and will be responsible for setting up, optimizing, and reporting on social campaigns.

2+ years digital buying experience is essential as well as excellent knowledge of social

platforms and optimization techniques for social campaigns. (Facebook, Twitter,

Snapchat, LinkedIn, Pinterest, TikTok).

The roles require strong collaboration and communication with the wider Media Teams

& Investment teams within Core. A crucial element of this role is the candidate must be

consistent in delivering the highest standard output.

Responsibilities

The role of Paid Social Manager owns the responsibility to manage, assist in planning,

implement, and optimise a variety of our clients paid campaigns across all social media

channels. Included in this is the use of digital ad billing tools to bridge the gap between

client and supplier.

This role is central to the efficient and effective running of the day-to-day digital

service including ownership of paid social campaigns, capturing data insights,

identifying social trends, timely and accurate billing, and working with the team to

deliver innovation.

The Paid Social Manager will work closely with the Media Planning teams and

Investment teams, and will manage the delivery of the paid social campaign, and will

ensure that it is aligned with the overall media rationale. This will all be delivered

accurately and by adhering to processes as outlined in our ways of working.

Agency Performance

• Ownership of paid social campaigns, working closely with The Media Planning

team and all central teams to ensure efficient delivery of the media buying

process

• Management of digital buying campaigns from start to end, project managing

the campaign.

• Supporting Media Teams and with client queries, quality assurance for high

performance coordinating reports, and ensuring campaigns are billed

• Monitors the latest trends in social media, including advertising formats,

channels, and technologies to improve campaign performance and provide

recommendations on how clients can best leverage new tools and services

• Collaborates with internal practices to influence clients’ social media goals and

client deliverables. Keeps internal team informed of status on all campaigns by

issuing timely and accurate performance reporting.

• Develops campaign structure and sets-up campaigns within social platforms

while identifying, recording, and implementing optimizations

• Analyse and understand social platform data and use the this to provide insights

and identify clear actions to be taken

• Develop an understanding of each practice and central team within Core and

what it contributes to the plan

• Create and project manage post campaign reviews for clients
• Responsibility in making sure a campaign goes live
• Helping prep media presentations
• Adopt and embrace an accuracy culture by having and supporting excellent

attention to detail

Commercial Performance

• Responsibility for accurate billing to clients and suppliers at the end of each

month ensuring all billing is 100% accurate and on time

• Understanding Core processes and applies this to day-to-day activity
• Ensure timesheets are updated weekly and that they accurately reflect the time

spent on our client’s business

• Be instrumental in building out efficiencies and processes in the Social Team,

working with the wider Investment Teams and other agencies.

• Ensure consistency in Quality Assurance across all social campaigns and are

delivered 100% accurately.

Talent Management

• Deepening understanding of all media by committing to the internal

training Core Learning programme(s) and regularly attend training for your

development

• Developing understanding of client business, their Key Business Priorities for

the year and play a role in creating the strategies to deliver against them

• Ensure close collaboration with Paid Social Client Director so that they are

enabled to actively assist your development and to ensure the consistent

delivery of the highest standard of agency output

• Ensure a strong comprehension and commitment to your career development

plan in line with your 360 appraisals, quarterly catch ups and goals

• Upholds the Core values in words and actions

Your profile

Why us?

• Work your way – Flexible, hybrid working that gives you the freedom to do your best work while fitting around your life.
• Keep growing – Invest in your development with 24/7 internal learning programme access, structured mentoring and clear opportunities to progress your career.
• Work that keeps things interesting – Partner with leading brands across sport, retail, food & drink, alcohol, insurance, banking and many more, with no two days the same.
• Time to switch off – Enjoy 21 days' annual leave with an additional increment with your time with us. Separate to this celebrate your birthday off, Christmas closure days and early finishes before bank holiday weekends.
• A culture that supports balance – We genuinely value work–life balance and encourage you to take the time you need to perform at your best.
• Support for every stage of life – From enhanced maternity and paternity leave & other family leaves, to fertility support, phased returns, we're here for life's important moments.
• Your wellbeing matters – Access mental health and wellbeing support, plus paid private health insurance for you and your dependants under 18, an Employee Assistance Programme, annual wellness contributions, free flu vaccinations, wellness events, fresh fruit, subsidised massages and more.
• Plan ahead with confidence – Benefit from a contributory pension, life assurance cover and access to professional financial advice.
• Make an impact beyond your role – Join our Diversity & Inclusion, CSR, Green, Social or Great Place to Work committees and even earn an extra day's annual leave for your contribution.
• Join an award-winning workplace – Proudly recognised as a Great Place to Work® Certified organisation, ranked 4th in the Great Place to Work® Best Large Workplaces, and awarded Gold accreditation for our commitment to creating an exceptional employee experience.
• A genuinely inclusive culture – Diversity, Equity & Inclusion isn't just a policy here; it's part of who we are. Through our dedicated D&I initiatives, employee networks and inclusive policies, we strive to create a workplace where everyone feels valued, respected and empowered.
• We know how to have fun – From summer and Christmas parties to team socials, fundraising activities, birthday celebrations and company-wide events, we make time to celebrate our people.

And that's just the start...OUR COMMITMENTSOur industry relies on creativity and innovation – these are skills that are not bound by gender, race, ethnicity, religion, sexual orientation, membership of the Traveller community, marital or family status, disability, age, socio-economic background, or any other attributes. Core is committed to diversity in its workplace and is proud to be an equal opportunity employer.We are also committed to providing reasonable accommodations to all applicants. If you need reasonable accommodation for any reason at any part of the interview process, please contact us and let us know the nature of your request and we will do our best to help.

Salary Range

33.000 - 44.000 DOE

About us

Core is Ireland's largest marketing communications company with over 400 people working across the key areas of marketing communications - research, data science, strategy, planning, creative development and implementation. We are now a collective of nine practices, working towards a single purpose - to expand the possibilities of what brands can achieve. At Core, we believe that change can move us forward and compel us towards new possibilities. Our wonderful people are at the centre of our success. It is essential that we keep building a high-trust working environment that supports our people and enables them to flourish. There is no magic formula for becoming a great place to work. Instead, it involves working together, through constant change, to match the personal dreams and ambitions of our people with the aspirations of the organisation.

Over the years, we have cemented our position as a great place to work, with 2026 being voted 4th Best Large Workplace in Ireland. Additionally, we are recognised as a Best Workplace for Women, and Best Workplace for Health & Wellbeing. 2026 is our best year yet, and we're excited to have you join us and our continued success.