Paid Social Lead-Vice President-Paid Media COE

Are you ready to take your media expertise to the next level and make a real impact on a high growth business? 

As a Paid Social Lead-Vice President on the Paid Media team, you will be the driving force behind dynamic and powerful paid media campaigns that will position the line of business as a transformative leader in the category. Working hand in hand with internal and external media partners, you’ll have the opportunity to shape and execute game-changing strategies that will connect with audiences and drive business results. As part of the paid social team, you will work in a highly collaborative team-oriented environment that enables you to harness your expertise, creativity and analytical skills to make a tangible impact to the line of business you will be supporting, within the group you sit in and the centralized media team as a whole.

Job Responsibilities:

• Partner with our media agency on tactical media plan execution, and campaign optimizations for the lines-of-business in your purview. This includes oversight of external and internal agencies
• Manage the day-to-day relationship with the lines-of-business within your purview and be responsible for thoroughly understanding their business objectives and how that relates to their paid media goals
• Develop proactive paid social strategies that meet their business needs and become a trusted advisor for the business
• Lead internal business projects and the onboarding of new platforms for The Firm

• Ensure campaign planning, buying, optimizations, and reporting meet quality assurance checkpoints

   

• Collaborate with cross-functional teams across paid media, brand  and analytics, as well as external partners

   

• Partner closely with legal and controls and the social listening team on all social operations projects
• Support the Head of Paid Social on enterprise related projects ranging from social partner management to developing industry POVs related to social media landscape and best practices

Required qualifications, capabilities and skills:

• 6+ years of paid media buying experience with a focus on social media, ideally within the financial services vertical. 

   

• Experience managing external media agencies and executive clients

   

• Ability to manage end-to-end projects/campaigns independently with minimal oversight

   

• Advanced skills in Excel, as well as social media analytics (measurement, benchmarks, campaign reporting)

   

• Strong presentation skills and a strategic thinker and strong writer who can build a narrative with exceptional attention to detail

   

• Expert knowledge of all social media ads managers

   

• Strong ability to problem-solve and think critically; attention to detail and data curiosity
• A strategic thought leader; ability to self-start, produce high-quality work and challenge status quo, while also managing your pod and providing mentorship to those team members

Preferred qualifications, capabilities and skills:

• Comfortable with ambiguity and developing and action plan base on available information 
• Strong interpersonal skills