Paid Search Marketing Specialist (SEM)
QVCYour Opportunity, Your Team
As a Paid Search Specialist, SEM, you will help drive customer acquisition and revenue by managing paid search campaigns across Google and Microsoft Advertising. You will work across Search, Shopping, Performance Max, and AI-powered campaign types to improve efficiency, capture high-intent demand, and turn performance data into action.
This is a great opportunity for a hands-on paid search marketer who wants to deepen their expertise in the ecommerce, retail space. You will partner with cross-functional teams, work with large data sets, and help shape how QVC shows up when customers are ready to discover and buy.
Where You'll Work
This role is hybrid and requires you to be onsite in West Chester, PA several days per month. Onsite days are predetermined and standard across the company.
To be considered, you must reside in Pennsylvania, Delaware, or New Jersey. Relocation assistance is not available for this role.
What You'll Do
Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
Adjust bids, budgets, audience signals, and campaign structure to improve results
Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
Use automation tools, bid strategies, and scripts to improve efficiency and scale
Conduct routine account audits to maintain campaign health, structure, and compliance
Support audience and retention initiatives through list management and targeting improvements
Partner with internal teams and external platform partners to test ideas and improve campaign outcomes
Translate performance insights into clear recommendations and next steps
What You'll Bring
Bachelor's degree in marketing, business, or a related field, or equivalent relevant experience
2+ years of hands-on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment
Experience with Google Ads and Microsoft Advertising
Experience managing Search, Shopping, and Performance Max campaigns
Experience managing budgets, pacing, and KPI-based optimization
Working knowledge of web analytics tools such as Google Analytics / GA4
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Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.