Paid Search Manager (Hybrid position in NY Metro area)

EILEEN FISHER creates simple, sustainable, timeless clothes designed to work together as a system. We make our clothes with intention, supporting people to build their wardrobe meaningfully each season. And we make our clothes to last—and then take them back through our Renew team to be reworn and loved again, or through our Waste No More team, to be remade into entirely new felted designs. We believe in the fundamental potential of every person—our employees, our customers and those who make our clothes—and are committed to cultivating conditions that empower people. It’s all part of our commitment to doing business in a way that helps build a better industry. And a better future. EILEEN FISHER is one of the largest women’s fashion companies to be a certified B Corporation, which means we voluntarily meet high criteria for social and environmental performance, accountability, and transparency.

Values Statement

As a founder led Company, our values are deeply embedded in and shape our culture. Our values are a shared responsibility embodied in every position and are intended to be woven into all that we do; how we approach our work and how we interact with one another. Our values support our commitment to Diversity, Equity + Inclusion, and our commitment to Sustainability guides us to protect our limited natural resources, fight climate change, support human rights and social impact, and inspire the fashion industry to embrace circularity.

• We are authentic

• We thrive in connection
• We trust each other
• We innovate through creativity
• We are committed to the health of the whole
• We are united by purpose

Position Overview

**This position is predominantly remote, with expectation to be in our Irvington, New York office 1-2 days/week**

The Paid Search & LLM Manager will lead the growth and optimization of our current paid search program & establish AI marketing. You will work in partnership with the Agency to create the strategy and plans to successfully map initiatives to enable the defined strategic objectives and goals. The Manager will analyze the success of our paid search and AI campaigns to provide strategic direction and guide investments to both drive new customers and retain and reactivate customers.

Key Responsibilities

• Work with agency to develop strategy and execute Paid Search (Brand and Non-Brand) efforts, ensuring highest volume of sales return for both Google and Bing.
• In partnership with the agency create budgets and forecast for paid search programs, develop program plans and goals, execute, measure, and provide regular reporting and insights on campaign performance.
• Partner with buying and merchandising team to translate the seasonal product strategy into paid search program to support the product assortment.
• Manage third party partners on planning and execution of paid search campaigns and product feeds, ensuring programs are optimized, ROAS, ROI, and new to file targets are met.
• Forecast paid search goals (traffic, revenue, new/existing customer acquisition, efficiency, etc.) on the monthly & yearly cadence.
• Create roadmap to drive online and offline traffic including both new and existing customers through Paid Search, Product Listing Ads, PMAX and other search marketing programs. Analyze program success and optimize performance.
• Develop testing roadmap, identifying new opportunities to drive performance and achieve business goals. Create innovative testing roadmap inclusive of both structural changes and additional budget opportunities.
• Develop prospecting plans to drive new to file customers, reporting on success including cost to acquire a new customer by program.
• Work with internal functions (Creative, Copy, Marketing, Legal, etc.) to coordinate and develop all copy and creative assets necessary to support the channel programs.
• Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities.
• Be instrumental in launching the AI Marketing channel for EF.
• Own interagency relationship between SEO & Paid Search.
• Work cross-functionally with internal teams to manage end-to-end campaign execution, ensuring strategies are aligned, assets are created, and deadlines are met.

Perform Other Related Duties And Assignments As Required.