Paid Media Strategic Lead

Citi is looking for a Senior Paid Media Strategic Lead to shape how one of the world's leading financial institutions goes to market across paid media channels. The roles sits at the intersection of go-to-market strategy, cross-channel performance planning, and the deployment of agentic media capabilities. This is a senior individual contributor role with real ownership and influence, partnering with leaders across the paid media ecosystem to sharpen strategy, elevate performance, and build the intelligent infrastructure that powers Citi's media future.

Responsibilities

GTM Strategy & Strategic Counsel

• Serve as a senior strategic advisor, helping to up-level GTM thinking, media strategy, and performance frameworks across the broader Paid Media function. Feed performance insights and consumer research into active projects, providing strategic counsel to both internal teams and agency partners to sharpen GTM execution.

Performance Planning & Channel Optimization

• Own cross-channel performance analytics for paid media, establishing frameworks to measure and optimize effectiveness across Paid Search, Paid Social, Programmatic Display, Video, Affiliates and emerging channels.

• Identify and surface actionable opportunities from data, partnering with analytics and research teams to translate insights into investment decisions and strategic recommendations.

• Develop and maintain performance reporting cadences, including Quarterly Business Reviews (QBRs), that give senior stakeholders clear visibility into media performance and new media adoption.

Agentic Development for Paid Media

• Lead the development and deployment of Agentic capabilities within the Paid Media function, identifying use cases where AI agents can drive efficiency and performance across the media end to end lifecycle.

• Partner with technology, data, and product teams to define requirements, prioritize roadmaps, and oversee implementation of AI-driven tools across areas such as planning, targeting, optimizations and governance.

• Establish governance frameworks for Agentic tools, ensuring responsible and compliant deployment in line with Citi's risk and ethical standards.

• Champion AI and automation as a thought leader internally, driving education and adoption across stakeholder groups.

Qualifications

• 10+ years of experience in Paid Media

• Experience defining and executing GTM strategies, with track record of acting as a strategic advisor to cross-functional teams, elevating capability across an organization

• Demonstrated expertise in cross-channel performance planning and media strategy across all paid channels. Strong analytical mindset with the ability to translate data into executive-level narratives and strategic recommendations

• Proven experience or strong working knowledge of Agentic AI or marketing technology (e.g., automated bidding, AI-driven optimization, LLM-powered media tools)

• Excellent stakeholder collaboration skills

• Executive level presentation skills

Education

• Bachelor's/University degree required; Master's degree preferred

What we offer

At Citi, senior strategists work at genuine scale shaping media decisions that reach millions of consumers across global markets. This role offers real ownership, access to cutting-edge AI and media capabilities, and the platform to influence how a leading financial institution competes for attention and performance across every major paid channel.

• A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.
• Senior-level strategic ownership and influence, with the ability to shape media strategy and AI adoption across a large, complex organization.
• Access to leading marketing technology and agentic AI tools, with the opportunity to define how they are used and governed at Citi.
• A collaborative, performance-driven environment where your work directly informs investment decisions and campaign outcomes at global scale.
• Competitive financial reward and benefits, structured to reflect the seniority and impact of this role.
• Learning and development opportunities across media, data, and AI disciplines, keeping you at the forefront of a rapidly evolving industry.
• Wellbeing and work-life balance support, including access to employee assistance programs and family-friendly policies.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Marketing

Job Family:

Advertising, Branding and Media

Time Type:

Full time

Primary Location:

New York New York United States

Primary Location Full Time Salary Range:

$163,600.00 - $245,400.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Aug 06, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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