Paid Media & Marketing Analytics Strategist

Who We Are

Alliance Franchise Brands LLC is the franchisor of about 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, RSVP Advertising and True Install.

Independently owned and operated franchises provide national, regional and local businesses and

organizations with a one-stop resource for technologically advanced solutions for their printing, signage, marketing and graphics communications.

Core Focus & Values

Some call it a mission statement, others a vision statement. Regardless of what you call it, companies need to identify their own vital and timeless guiding principles. At Alliance Franchise Brands, our Core Values and Focus represent what we stand for, how we operate, and what we look for in team members, vendors and Franchise Members. They are the building blocks of our culture and what keeps us motivated to keep doing what we do every day.

Core Focus

OUR PASSION: Empowering success!

OUR NICHE: High-impact programs and support

Core Values

• Members First

• Ethical & Trustworthy

• Can-Do, Results Driven

• Respect Others

• Passion for Being Great

Summary/objective

The Paid Media & Marketing Analytics Strategist serves as the organization's subject matter expert for paid media strategy, performance marketing, and marketing analytics across Alliance Franchise Brands' portfolio of franchise brands.

This role is responsible for managing national paid media agency partnerships, local paid media support and troubleshooting, overseeing performance measurement and reporting frameworks, and supporting the implementation and governance of marketing analytics platforms that drive data-informed decision making.

Working closely with Brand Marketing, Digital Marketing, Business Intelligence, and external agency partners, this position helps optimize marketing investments, improve lead generation performance, and enhance reporting visibility across the organization. The Paid Media & Marketing Analytics Strategist serves as the primary escalation point for paid media performance concerns and provides strategic recommendations that support franchise growth objectives.

Essential functions

Strategic Planning

• Collaborate with marketing leadership to develop national and local paid media and marketing analytics strategies aligned with organizational and franchise growth objectives.
• Identify performance trends, competitive insights, and emerging digital marketing opportunities that improve lead generation and marketing effectiveness.
• Utilize marketing performance data to provide recommendations that support optimization of marketing investments and overall business results.
• Help establish reporting standards, measurement frameworks, platform governance, and analytics best practices across brands.

Paid Media Management

• Lead the management of national paid media programs across five franchise brands.
• Manage relationships with three national paid media agency partners, ensuring accountability, performance optimization, and alignment with brand and business objectives.
• Monitor campaign budgets, pacing, lead generation performance, and key performance indicators across paid search, paid social, display, and emerging digital channels.
• Evaluate media performance and provide strategic recommendations that improve lead quality, conversion rates, and return on marketing investment.
• Serve as the primary escalation point for Brand Managers regarding paid media performance, reporting concerns, and optimization opportunities.
• Collaborate with agency partners and internal stakeholders to identify, test, and implement new opportunities that improve marketing performance.
• Ensure agency partners operate within established platform governance standards, reporting requirements, access controls, and brand guidelines.

Marketing Analytics & Platform Management

• Lead the implementation, administration, and optimization of marketing analytics platforms, including Google Analytics 4, tag management systems, and dashboarding platforms.
• Partner with Digital Marketing team members to ensure website analytics, conversion tracking, attribution, and reporting requirements are properly configured and maintained.
• Troubleshoot tracking, tagging, attribution, and reporting issues across paid and owned marketing channels.
• Manage user access and permissions across marketing technology and analytics platforms.
• Maintain data accuracy, consistency, and documentation across reporting systems and marketing platforms.
• Evaluate new technologies, integrations, and reporting capabilities that improve visibility into marketing performance.

Reporting & Analysis

• Develop and maintain recurring marketing performance reports and dashboards for Home Office stakeholders.
• Analyze marketing performance data from multiple sources and translate findings into actionable business recommendations.
• Identify trends, anomalies, opportunities, and areas of concern impacting marketing performance.
• Collaborate with the Business Intelligence team to improve reporting accuracy, dashboard functionality, and data accessibility.
• Support franchise-facing reporting initiatives and provide performance insights that improve understanding of marketing effectiveness.

Budget Management

• Monitor paid media investment levels and performance across supported brands.
• Track marketing program effectiveness and spending efficiency to maximize return on investment.
• Provide recommendations regarding budget allocation, optimization opportunities, and performance improvements.

Cross-Functional Collaboration

• Partner closely with Brand Marketing, Digital Marketing, Business Intelligence, and external agency partners to ensure marketing strategies are effectively supported through data and reporting.
• Serve as a resource for Brand Managers regarding paid media performance, analytics, reporting, and digital marketing best practices.
• Partner with internal stakeholders to resolve marketing performance, reporting, and platform-related questions.
• Assist in communicating marketing performance results and recommendations to various audiences throughout the organization.
• Work closely with internal and external partners to maintain a reliable and effective marketing technology ecosystem.

Competencies

• Excellent communication, relationship management, and interpersonal skills.
• Ability to act as the bridge between technical and non-technical stakeholders.
• Strong analytical thinking with the ability to translate complex marketing data into actionable business recommendations.
• Franchise Member-first mentality and a willingness to lend expertise to paid media challenges.
• Ability to think strategically and creatively to solve marketing and performance challenges.
• Results-driven with a strong focus on lead generation, return on investment, and continuous improvement.
• Strong project management and organizational skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Strong attention to detail and commitment to data accuracy and reporting integrity.
• Customer service mentality with a commitment to Franchise Member success.

Work environment

• Professional corporate and team-oriented environment
• Hybrid work schedule with at least 3 days each week in office

Physical demands

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times
• Standard business hours although some overtime may be required to meet deadlines or manage unexpected issues

Travel required

• Minimal travel, less than 10%
• Possible travel to annual Franchise Member convention

Required education and experience

• Bachelor's degree in Marketing, Business Administration, Analytics, Communications, or related field with 5+ years of experience in paid media, digital marketing, marketing analytics, or marketing operations.
• Proven experience managing agency relationships and performance-based marketing programs.
• Strong understanding of paid search, paid social, programmatic advertising, digital marketing measurement, attribution modeling, and conversion tracking.
• Experience analyzing marketing performance data and providing strategic recommendations that improve lead generation and business outcomes.
• Experience with Google Analytics 4, Google Ads, Meta Ads Manager, dashboarding platforms, and marketing technology ecosystems. Please provide Google certification IDs in your resume, where applicable.
• Experience managing marketing technology platforms, user permissions, and platform administration.
• Experience collaborating with Business Intelligence, technology, or data teams to support reporting and dashboard initiatives.
• Proficient in Microsoft Office.

Preferred education and experience

• Preferred experience in franchising or multi-brand environment
• Ad agency and b2b marketing experience preferred
• Experience with Monday.com and Teams helpful
• Experience with Microsoft Fabric, Power BI and TSQL is a plus
• Experience with Fivetran integration platform is a plus

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.