Paid Media Manager | Manager

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

Experience

Management Level

Manager

Job Description & Summary

Great paid media does more than drive clicks — it connects the right ideas with the right people to fuel growth and lasting impact. As a Paid Media Manager, you'll play a vital role in leading PwC Australia's paid social and paid search strategy, performance and governance, working with internal stakeholders across marketing, brand, employer brand, corporate affairs, offshore teams and agency partners.

Why PwC?

At PwC Australia, your skills meet purpose. We tackle big challenges across industries like finance, technology, energy, and health—giving you the chance to make a real impact. Here, your growth is our priority. You'll work with leading teams, explore new technologies, and unlock your full potential.

Join a global community of more than 370,000 people who value bold ideas, collaboration, and lasting change. Together, we're building trust and shaping the future.

What you'll do:

• Develop and own PwC Australia's paid social and paid search strategy, aligned to business and marketing objectives across Lines of Service, industries and firm-wide initiatives.

• Lead the planning, execution and optimisation of campaigns across LinkedIn, Meta, TikTok, Google Ads, Microsoft Ads and other relevant platforms.

• Drive performance through audience targeting, creative optimisation, testing and landing page improvements, translating insights into actionable recommendations.

• Define success measures, attribution approaches and reporting frameworks, delivering clear performance reporting to stakeholders and leadership teams.

• Manage paid media budgets, forecasts and investment plans to maximise efficiency, effectiveness and return on investment.

• Establish and maintain channel governance, standards and compliance, while driving adoption of AI-enabled tools, automation and innovative media practices.

• Build strong relationships with internal stakeholders and agency partners, and support capability uplift through coaching, knowledge sharing and training.

What we're looking for:

Core skills

• 7+ years' experience in paid media, performance marketing or digital marketing roles, either agency-side or in-house.

• Demonstrated success developing and executing paid social and paid search strategies that deliver measurable engagement, lead generation and growth outcomes.

• Deep hands-on expertise across LinkedIn Campaign Manager, Meta Ads Manager, TikTok Ads Manager, Google Ads and Microsoft Ads.

• Strong understanding of audience strategy, attribution, conversion tracking, tagging and performance measurement.

• Proven experience managing agency partners, media budgets and performance programs.

• Strong commercial acumen and the ability to translate business objectives into measurable media outcomes.

• Excellent stakeholder management, communication and influencing skills, with the ability to interpret complex data and provide clear recommendations to senior stakeholders.

Desirable skills

• Experience with first-party data activation, testing methodologies and performance optimisation.

• Familiarity with AI-enabled marketing tools and automation capabilities.

• A passion for innovation, continuous improvement and capability development.

Don't meet every requirement? We encourage you to apply. We value all forms of experience that may be transferrable and relevant.

What you’ll gain:

• The opportunity to work with leading organisations and cutting-edge technology that challenge and expand your expertise.

• Work within an inclusive environment committed to Inclusion and Diversity and First Nations Prosperity, ensuring diverse perspectives are at the forefront of our work.

• Flexibility means trusting you to choose when, where, and how you work balancing what’s best for you, your team, and your clients to grow and thrive together.

• Clear paths for career progression supported by continuous learning and leadership development.

• Generous leave entitlements to support your work-life balance - including floating public holidays, birthday leave and ability to purchase additional leave on top of your four weeks.

• A world-class parental leave policy offering up to 26 weeks of leave for caregivers, supporting your family and personal life.

We know that perks are as important as your financial rewards. Explore all the benefits that PwC has to offer here.

Ready to grow here and go further? Join PwC Australia as a Paid Media Manager and make an impact that goes beyond the expected. Apply now and take your next step with a team shaping the future.

We’re committed to treating all our job applicants fairly and with respect, irrespective of their actual or assumed background, disability, neurodivergence, or any other protected characteristic and to maintaining a safe, respectful workplace for everyone. We want you to have every opportunity to thrive in our selection process. In the application form, you can let us know what adjustments you require during our recruitment process and/or any workplace accommodations you anticipate needing to help you perform your role.

No agencies please: We kindly request that recruitment agencies do not submit CVs in response to this advertisement. We are only accepting applications directly from individuals.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Coaching and Feedback, Communication, Communications Strategy, Content Marketing, Content Strategy, Content Writing, Creative Design, Creativity, CRM Software, Customer Acquisition, Customer Engagement, Customer Insight, Data-Driven Insights, Data Storytelling, Digital Marketing, Digital Rights Governance, Digital Strategies, Embracing Change, Emotional Regulation, Empathy {+ 28 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

September 18, 2026