Paid Media Manager

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

The Paid Media Manager supports the execution of marketing efforts, including search engine optimization (SEO), content performance, and social media initiatives, to help increase brand visibility and engagement. Assists with keyword research, content optimization, performance tracking, and reporting to understand what is driving traffic and audience growth. Monitors results, monitoring dashboards, and helping identify trends or issues to share with more senior team members.

Responsibilities

• Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword, content, and bidding strategies to business goals.
• Identifies and prioritizes SEO opportunities, including keyword optimization, page structure improvements, internal linking, and metadata refinement.
• Tracks performance metrics against KPIs and provides actionable insights. Translates search results into recommendations and related action plans.
• Collaborates closely with stakeholders and peers across the enterprise to support marketing efforts and coordinated execution.
• Stays current on search engine algorithm changes, platform updates, and industry trends, proactively adjusting strategies to mitigate risk and capture opportunity.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Digital Media, or a related field.
• Minimum of 5 years of experience in paid media, digital marketing, search engine marketing (SEM), or performance marketing.
• Proven experience developing and managing integrated paid search campaigns, including keyword strategy, bidding optimization, audience targeting, and budget allocation aligned with business objectives.
• Strong knowledge of search engine marketing (SEM) and search optimization principles, including keyword research, landing page optimization, and performance improvement strategies.
• Experience using digital marketing and analytics platforms such as Google Ads, Microsoft Ads, Google Analytics, Looker Studio, SEMrush, Ahrefs, or similar tools to monitor and optimize campaign performance.
• Demonstrated ability to analyze campaign data, track KPIs, and provide actionable insights and recommendations that improve traffic, engagement, conversions, and return on investment (ROI).
• Strong collaboration and stakeholder management skills, with experience working cross-functionally with marketing, content, analytics, product, and business teams to execute integrated campaigns.
• Up-to-date knowledge of search engine algorithms, advertising platform updates, digital marketing trends, and industry best practices, with the ability to adapt strategies to maximize performance and mitigate risk.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.