Paid Media Lead

Auto req ID: 57483

Title: Paid Media Lead

Job Function: Marketing

Location: JUNEAU

Workplace Category: Onsite

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

Shift: SHIFT1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Join our team as a Lead Marketing.

Job Summary

The Media Lead plays a critical role in shaping and executing Harley-Davidson's North America media strategy across brand, lead generation, retail, and customer acquisition initiatives. This individual is responsible for driving media effectiveness, agency performance, testing and innovation, and business growth.

The ideal candidate combines strong strategic thinking with operational excellence and has a proven ability to lead agencies, influence stakeholders, and translate business objectives into measurable media outcomes.

Job Responsibilities

• Lead the development and execution of integrated, full-funnel media strategies that support North America brand, customer acquisition, retail, and lead generation objectives.
• Translate business and marketing priorities into data-driven media plans that drive measurable growth and align with customer journey goals.
• Own media performance across key business metrics, providing strategic insights, forecasting, and optimization recommendations to maximize results.
• Partner cross-functionally with Marketing, Digital, Insights, Operations, Finance, and agency teams to align media investments with business objectives.
• Lead media agency relationships, providing strategic direction, managing performance, and ensuring best-in-class execution and innovation.
• Drive testing, measurement, and continuous improvement initiatives across channels, audiences, creative, and media tactics to enhance effectiveness and efficiency.
• Identify emerging media trends, technologies, and opportunities, translating insights into actionable strategies that advance marketing and business performance.
• Communicate media strategies, performance results, and recommendations to senior leadership, influencing decisions through clear, data-driven storytelling.

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

Bachelor's Degree Preferred

Experience Requirements

Required

• 8+ years of experience in media planning, performance marketing, or integrated marketing.
• Proven success developing and optimizing full-funnel media strategies across multiple channels and large-scale budgets.
• Experience leading media agencies and managing external partner relationships.
• Strong understanding of media measurement, performance analytics, and marketing technology platforms (e.g., Salesforce Marketing Cloud, Adobe Analytics, CM360, Meta).
• Excellent analytical, problem-solving, and data-driven decision-making skills.
• Strong communication and stakeholder management capabilities, with experience influencing cross-functional teams in a matrixed environment.
• Demonstrated ability to independently lead complex initiatives from strategy through execution and deliver measurable business results.

Preferred

• Automotive, powersports, or lifestyle brand experience.
• Familiarity with attribution, audience strategy, and customer data platforms.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 0 - 10%

Pay Range: $104,100 - $155,900

Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer

Relocation: This position is eligible for domestic relocation assistance (within posted country)