Outbound Marketing Manager – Email Lead Generation (GTM)

Company Overview

Zero Risk Growth (ZRG) is a B2B lead‑generation agency building some of the world’s most advanced AI‑powered outbound systems. Recognized by OpenAI for surpassing 100B tokens used and ranked Top 10 globally by Instantly.

We partner with high‑performing businesses that have validated offers and are ready to scale. Our culture is built on extreme ownership, speed, transparency, and continuous improvement.

Role Description

The GTM Engineer is the technical and creative engine behind ZRG’s outbound performance. You’ll lead the delivery of outbound email campaigns that generate qualified meetings for clients — combining Clay data engineering, AI‑enhanced campaign creation, and creative marketing instincts to build systems that consistently produce results.

You’ll own the full outbound workflow: prospect list sourcing, enrichment, targeting logic, signal‑based workflows, cold email sequence creation, and continuous optimization. This role blends technical execution, data engineering, and creative outbound strategy, making it ideal for someone who can think like a marketer and operate like an engineer.

Core Responsibilities

Campaign Engineering

• Build targeted, high‑performing cold email campaigns that generate qualified meetings

• Write cold email sequences using frameworks, signals, and creative angles

• Test, optimize, and iterate to maintain strong reply and meeting rates

• Ensure consistent delivery of qualified meetings across all clients

List & Data Engineering

• Source, enrich, and validate ICP‑aligned prospect lists (Clay, Apify, Apollo, scrapers)

• Build highly targeted ICP‑aligned lists with segmentation and prioritization

• Ensure data accuracy, structure, deduping, and validation

AI‑Driven GTM Innovation

• Use AI prompting for research, angles, personalization, and testing

• Build new outbound workflows and GTM systems that improve performance

• Innovate across data, messaging, and workflow design

Clay Workflow Development

• Build advanced Clay workflows using signals (hiring, funding, tech stack, job changes, content)

• Create multi‑step automations, conditional logic, and enrichment pipelines

• Implement lead scoring, prioritization, and TAM segmentation

• Automate repetitive tasks to save hours and improve operational efficiency

Operational Ownership

• Maintain deliverability, domain health, and sending infrastructure

• Diagnose performance issues early and implement improvements

• Ensure campaigns launch on time and meet performance benchmarks

Qualifications 

• 2+ years writing cold email campaigns

• 2+ years building workflows, tables, and signals in Clay (Required)

• Strong AI prompting and AI‑assisted marketing skills

• Experience with list‑building tools (Apify, Apollo.io, scrapers, etc.)

• Deep understanding of outbound signals and relevance frameworks

• Knowledge of deliverability and sending best practices

• Creative, strategic thinker with strong outbound instincts

• Ability to diagnose, optimize, and scale outbound performance

What's in it for you:

We believe great work happens when life inside and outside of work stays in balance. You can expect:

• Fully remote work with complete location flexibility

• Flexible time‑off structure

• Competitive compensation

• Performance‑based bonuses

Job Type: Contract

Location: Remote

Base Salary Range: $100,000-$120,000 CAD (OTE)