Mgr, Marketing Automation

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Marketing Global Team has an exciting career opportunity for a full time Manager, Marketing Automation reporting to the Senior Manager, CRM Marketing.

This position will be working onsite from Miami.

Position Summary:

We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC). This is a hands-on, execution-focused role for someone who thrives working in a complex data environment, and takes pride in getting things right. You will report to the Senior Manager, CRM Marketing and work in close alignment with our corporate data team.

Essential Duties and Responsibilities:

• Journey Builder & Lifecycle Automation: Build, manage, and optimize triggered and lifecycle journeys in SFMC Journey Builder; own entry logic, decision splits, wait steps, and exit conditions; audit active journeys for performance, data accuracy, and deliverability on an ongoing basis.
• Audience Segmentation & Data Work: Build and maintain audience segments using data extensions and SQL-based queries; work within Databricks to access, explore, and operationalize data for CRM use cases; partner with the corporate data team to align on data structures, naming conventions, and segment logic while maintaining CRM program needs.
• AMPscript & Dynamic Content: Write and maintain AMPscript for personalization, conditional content, and data lookups; apply dynamic logic across templates to support segmented messaging at scale. Data Flows & Integrations
• Maintain and troubleshoot data flows between SFMC, Salesforce CRM, and Databricks; flag data issues proactively and document integration architecture and dependencies.
• Execution Standards: Uphold QA, testing, and deployment best practices; maintain accurate documentation; surface risks and blockers to the Senior Manager promptly.

Qualifications, Knowledge and Skills:

• 3–5 years of experience in marketing automation, CRM operations, or email technology with a strong record of production-grade execution.
• Proficiency in Salesforce Marketing Cloud (SFMC) required, hands-on experience with Journey Builder, Automation Studio, Content Builder, and data extensions.
• Experience working in Databricks or a comparable data platform required; must be comfortable navigating large datasets, writing SQL queries, and building audience segments without dedicated data engineering support.
• Strong AMPscript and SQL skills; able to build and troubleshoot dynamic content and data logic independently.
• Experience with SFMC-to-CRM integrations and data pipeline basics; familiarity with Salesforce CRM a plus.
• Able to work cross-functionally with technical and data teams, align on shared processes, and advocate for CRM needs.
• Detail-oriented and accountable; takes ownership of accuracy, documentation, and on-time delivery.
• Contributes to program KPIs through automation reliability, data accuracy, segmentation quality, and journey performance.
• Marketing Automation Specialists, CRM Engineers, Email Developers, Salesforce Marketing Cloud Administrators, Marketing Technology Analysts.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

No immigration sponsorship offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.