Media Buyer

The MaryRuth’s Media Buyer, reporting to our Director of Paid Media in the Growth department, will join our skilled and data-driven team of media buyers and advertising specialists to manage identifying and purchasing media for Meta, TikTok, Pinterest, Snapchat, and emerging platforms. This individual will work collaboratively and cross-functionally with Growth, Marketing, Influencer, Video Content and Brand on planning advertising strategies, determining KPIs, monitoring and analyzing ad performance data, and proving ROI across channels. This is a full-time, salaried, exempt, remote position with a compensation range of $70,000 to $85,000 USD/year.

Responsibilities

• Own and manage all media buying for Meta, TikTok, Pinterest, Snapchat, and up-and-coming additional channels.

• Partner with the Director of Paid Media and Creative Strategist for budgeting, planning, and creative development of ads that align with ongoing campaigns and company goals.

• Track and analyze ad data, focusing on metrics around efficiency and performance, including CaC, LTV, ROI, and conversions.

• Build and share reporting to enable actionable insights and ongoing optimization of ad placement and targeting across channels, using tools such as NorthBeam, Prescient, Motion, and Excel.

• Iterate and improve ad campaigns to build more effective targeting, maximize ROI, and stay up to date on best practices for each channel.

• Oversee the execution of relevant campaigns, including setting goals and KPIs, audience planning, and media selection.

• Work with Brand, UGC, and Video Editing teams to facilitate alignment with best practices, new trends, and MaryRuth’s brand voice in ad content.

• Communicate with both internal team members and external tech partners to review and action, timely updates, information sharing, and both short-term and longer-term planning.

• Ensure all content adheres to company standards as well as relevant merchant, channel, or other compliance guidelines or requirements.

Some travel (