Marketing Specialist (Social Media & Brand Marketing)

Job Details: Job Location: Bear River Casino Resort - Loleta, CA, Position Type: Full Time, Education Level: Not Specified, Salary Range: Undisclosed, Travel Percentage: None, Job Shift: Swing, Job Category: Marketing, Tribal Preference will be given in accordance with BRBRR Act Relating to Employment

POSITION SUMMARY: Coordinates all aspects of marketing including media placement and billing, special events, promotions, and production of newsletters. Manages Bear Rivers brand online by creating, scheduling, and publishing content across various social media platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following,

Assists in placement of advertising and coordinates billing of such.

Assists Marketing Events Coordinator to coordinate special events and promotions.

Coordinates signage and advertising needs.

Prepares documentation using computer skills.

Communicates with vendors.

Develops, edits, and publishes engaging content (text, image, video) adhering to a consistent brand voice for Bear River.

Monitors social media channels, responding to comments/mentions, and managing online community interactions.

Tracks key performance indicators (KPIs) (e.g., engagement, reach) to evaluate campaign success.

Stays updated with social media trends, platform updates, and competitor activity.

Other duties may be assigned.

AUTHORITY/SUPERVISORY RESPONSIBILITIES: To coordinate operation of marketing under the direction of the Marketing Director. No supervisory responsibilities

Qualifications: QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Ability to sit for extended lengths of time. Manual and finger dexterity for operation of personal computer and routine paperwork.

Education/Experience:

High school diploma or GED equivalent required.

Good customer relations skills a must.

One (1)/year prior experience in social media, marketing, or communication roles, casino experience helpful.

Strong knowledge of major social media platforms (Instagram, TikTok, Facebook, X, LinkedIn) and management tools.

Proficiency in content creation tools (Canva) and video editing.

Excellent written communication skills required.

Computer skills using word processing (Microsoft Word preferred), desktop publishing and other marketing related computer programs.

Certificates, Licenses, Registrations:

Shall possess a valid driver's license and be insurable by agencies insurance.

Computer Operations

Intermediate personal computer skills, including electronic mail, routine database activity, word processing, spreadsheet, graphics, etc.

Language Skills:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills:

Ability to add and subtract two digit numbers and to multiply and divide with 10's and 100's. Ability to perform these operations using units of American money and weight measurement, volume, and distance.

Reasoning Ability:

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

Other Skills And Abilities:

Ability to operate standard office equipment (copier, fax, etc.).

Must be able to work with American Indian people and be sensitive to their culture.

Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.

Participate in proactive team efforts of Bear River Casino Resort.

Provide leadership to others through example and sharing of knowledge/skill.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

N (Not Applicable) Activity is not applicable to this occupation.

O (Occasionally) Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently) Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly) Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

Physical Abilities

Lift/Carry

Push/Pull

Stand

F

10 lbs or less

F

12 lbs or less

O

Walk

F

11-20 lbs

F

13-25 lbs

O

Sit

F

21-50 lbs

O

26-40 lbs

N

Handling/Fingering

F

51-100 lbs

N

41-100 lbs

N

Reach Outward

O

Over 100 lbs

N

Reach Above Shoulder

O

Climb

O

Crawl

O

Squat or Kneel

O

Bend

O

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.

This is not a smoke free workplace. Although we employ state of the art filtration systems, cigarette smoke is in the work environment. Employee smoking is only permitted in designated areas during working hours.

Acknowledgment:

I have read this job description and fully understand the requirements set forth therein. I hereby accept this position and agree to abide by the requirements set forth and will perform all duties and responsibilities to the best of my ability.

Bear River Casino Resort and The Bear River Band of The Rohnerville Rancheria has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by Bear River Casino Resort as deemed appropriate. I further understand that my employment is at-will and thereby understand that my employment can be terminated at-will by the facility or myself, and that such termination can be made with or without notice.