Marketing Specialist - SEO

Marketing Specialist - SEO

Department: Marketing

Employment Type: Full Time

Location: Houston/Corporate

Reporting To: Mollie Levar

Description

Brief Description:

The Marketing Operations Specialist will serve as the connective tissue between digital strategy, campaign execution, and website optimization at The Law Office of Bryan Fagan PLLC. This role is ideal for a technically inclined marketer who thrives on balancing analytical rigor with creative execution.

You’ll support a high-volume legal marketing ecosystem—including SEO content, Facebook ad campaigns, local site builds, and downloadable lead magnets—while managing tools like WordPress, HubSpot, Cloudflare, and Zapier. You'll also help localize marketing for multiple office locations and practice areas through niche website buildouts and campaign tracking.

Key Responsibilities

Key Responsibilities

Campaign Management & Lead Generation

● Plan, launch, and optimize Facebook ad funnels (TOF, MOF, BOF) with full pixel tracking, creative testing, and conversion workflows

● Create landing pages for live events, campaigns, and practice area promotions

● Build and manage gated downloadable assets (PDF checklists, forms) tied to blog CTAs and email opt-ins

● Oversee lead magnet integration across the blog and track engagement and downloads via HubSpot

● Collaborate with the intake and sales teams to align campaigns with lead goals and CRM segmentation

Website & SEO Management

● Maintain and optimize websites across multiple domains (main firm site + niche/local office microsites)

● Collaborate with developers on WordPress enhancements, site speed, plugin management, and Cloudflare integration

● Assist in implementing SEO silos for practice area pages (e.g., Child Custody, CPS, Probate) through internal linking and blog-based navigation

● Manage schema, metadata, redirects, and crawl settings using Google Search Console, Yoast, and Cloudflare

Marketing Automation & Reporting

● Own HubSpot and Zapier workflows for contact creation, list segmentation, follow-up sequences, and automation logic

● Manage tracking infrastructure (Facebook Pixel, UTM, GA4) and troubleshoot attribution issues

● Support webinar/event campaigns including Zoom registration, list enrollment, and post-event follow-ups

● Conduct ongoing performance analysis using Google Analytics, HubSpot, and Meta Ads Manager

Required experience with:

WordPress and Elementor

Meta Ads Manager (TOF/MOF/BOF segmentation)

Google Analytics, Search Console, and basic HTML/CSS

Strong project management, communication, and task ownership skills ○ Able to work independently while managing multiple concurrent projects with fast turnaround cycles

Preferred Skills:

Experience with:

○ Cloudflare setup and DNS configuration

○ WooCommerce and Stripe integration

○ Webinar platforms (Zoom, EventCreate)

○ Canva, basic video editing, or Adobe tools

○ CRM (Hubspot, Salesforce, etc)

○ Zapier and webhooks

○ Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus

Working Hours:

● 40 HRS/Week

Work Environment:

Skills, Knowledge and Expertise

Qualifications

Bachelor’s degree in Marketing, Digital Media, Communications, or similar field is required

2–4 years of hands-on experience in digital marketing, with a focus on performance campaigns, SEO, or automation.

Required experience with:

WordPress and Elementor

Meta Ads Manager (TOF/MOF/BOF segmentation)

Google Analytics, Search Console, and basic HTML/CSS

Strong project management, communication, and task ownership skills ○ Able to work independently while managing multiple concurrent projects with fast turnaround cycles

Preferred Skills:

Experience with:

○ Cloudflare setup and DNS configuration

○ WooCommerce and Stripe integration

○ Webinar platforms (Zoom, EventCreate)

○ Canva, basic video editing, or Adobe tools

○ CRM (Hubspot, Salesforce, etc)

○ Zapier and webhooks

○ Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus

Benefits

We offer affordable benefits: Paid time off, Paid Holidays, Medical, Dental, Vision, 401K (with a 5% company match), and life insurance!

Equal Opportunity Statement:

We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.