Marketing Professional Senior - SEO Management

Job Details

A marketing professional who has specialized in a specific practice area within marketing and communications, supporting the shared services function of the department, which is charged with aligning marketing and communications solutions and the business goals of Jefferson enterprise and its branded business units. Designs and drives integrated programs and shapes how strategies come to life across channels. By coaching others, introducing new ideas and ways of working, and improving processes that make colleagues and their shared initiatives more effective. Using insights and analytics to guide decisions, manage program budgets, and deliver high-quality, high-impact work, this important role blends strategy with execution and influences outcomes.

Job Description

Summary

A marketing professional who has specialized in a specific practice area within marketing and communications, supporting the shared services function of the department, which is charged with aligning marketing and communications solutions and the business goals of Jefferson enterprise and its branded business units. Designs and drives integrated programs and shapes how strategies come to life across channels. By coaching others, introducing new ideas and ways of working, and improving processes that make colleagues and their shared initiatives more effective. Using insights and analytics to guide decisions, manage program budgets, and deliver high-quality, high-impact work, this important role blends strategy with execution and influences outcomes.

Job Duties

• MASTERY OF SPECIALIZATION: acts as a go to subject matter expert who can tackle ambiguous, high stakes work and set standards for others; connects specialty decisions to business strategy, insights, and downstream operational implications; mentors others in area of specialization, conducts reviews that elevate quality, and creates training, frameworks, or tooling that scale excellence across the team; evaluates emerging tools and approaches; measures impact and socializes outcomes; anticipates compliance, accessibility, and reputational risk and designs guardrails; operates with minimal oversight, making sound trade offs that protect both performance and quality.
• CROSS-FUNCTIONAL COLLABORATION: leads collaboration for complex initiatives with multiple stakeholders, tight timelines, and competing priorities; establishes operating rhythms (cadences, decision trees, escalation paths) that reduce friction and ambiguity; facilitates alignment on goals, roles, success measures, and trade offs; secures decisions that keep the program on track; anticipates conflicts, mediates differences, and drives toward pragmatic solutions grounded in data and business impact; creates documentation that travels well across teams (briefs, scorecards, dashboards) to maintain ongoing clarity; sponsors and enables others to collaborate effectively by modeling behaviors and raising collaboration standards.
• MESSAGE DEVELOPMENT AND STORYTELLING: designs message architectures for programs—defining core story, pillars, proof points, objection handling, and CTAs that ladder to strategy; validates resonance via structured testing (A/B, concept tests) and research, when necessary; translates insights into concrete narrative improvements; coaches others on clarity, tone, and persuasion; conducts reviews that raise quality without slowing teams down; aligns narratives across channels and functions to avoid fragmentation and message drift; builds reusable frameworks (e.g., value prop libraries, story maps) that speed future work; ensures messaging reflects brand values, is inclusive and accessible, and mitigates reputational risk.
• CREATIVITY AND INNOVATION: leads development for complex programs; elevates creative ambition while balancing speed, cost, and risk; mentors creative thinking and problem solving that ties to outcomes; integrates insights from analytics, research, and market trends to shape differentiated concepts; builds systems (templates, review criteria, critique rituals) that consistently produce work that is creative/innovative; advocates for ideas that serve business.
• CHANNEL OPTIMIZATION: designs integrated, multi channel sequences that reduce friction and lift engagement or conversion across the journey; leads structured test and learn programs and builds the operating rhythm to apply insights quickly; improves processes and standards to increase throughput, quality, and compliance across channels; partners with data and privacy teams to use data responsibly while improving relevance; identifies when to sunset stale tactics and where to pilot promising new ones; communicates results and recommendations clearly to stakeholders to drive adoption.
• FINANCIAL STEWARDSHIP: oversees program budgets across multiple vendors and channels, reallocating funds to maximize ROI and mitigate risk as performance signals emerge; builds clear business cases for incremental investment and communicates trade offs and scenarios to stakeholders; ensures commitments align with runway and capacity; introduces standards for scoping, rate cards, and service levels to stabilize cost and quality; makes tough calls to pause, pivot, or stop work that isn’t delivering value.
• ROI AND IMPACT: establishes program level success measures linked to business outcomes and designs experiments to learn efficiently; synthesizes insights across sources (analytics, research, customer feedback, social listening, etc.) to guide strategy and resource allocation; builds mechanisms to operationalize learnings so improvements stick.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations, Graphic Design, Writing, Audio Video Production, Digital Marketing, Business, Project Management, or other related field of marketing and communications specialization.
• At least five years of professional experience within a marketing communications department, advertising or communications agency, or related professional setting.
• Deep understanding of the structures, practice areas, and inner workings of a marketing department and/or advertising agency.
• Experience navigating (with or within) complex, matrixed organizational structure(s).
• Ability to use project management systems to track tasks, timelines, and workflows.
• Demonstrated advanced proficiency using specialized software applications used within applicable area of focus (e.g., social publishing platforms, design and editing, CMS, CRM, DAM systems).
• Understanding of relevant industry and trade regulations, as well as those pertinent to marketing and communications (e.g., truth in advertising, intellectual property rights and infringement, etc.).
• Direct experience with generative AI tools (e.g., ChatGPT, Copilot, etc.) for content generation, research, or workflow automation, and experience enforcing policy and modeling best practices in their use.
• Strong familiarity with analytics tools and dashboards (channel analytics, web analytics, campaign reports).
• Demonstrated ease working in fluid settings, managing expectations, accepting and giving appropriate feedback, and pivoting when necessary.
• Advanced proficiency with Microsoft Office (e.g., Word, Excel, PowerPoint, Teams, etc.).

Preferred Qualifications

• Experience with enterprise business sector(s) (e.g., health, higher education, insurance) strongly preferred.
• Strong aptitude for learning and working within new software applications.

Physical Demands

Lift and carry 25 lbs. frequent sitting/standing, frequent keyboard use, *patient care providers may be required to perform activities specific to their role including kneeling, bending, squatting and performing CPR.

Job Description Disclaimer: This position description provides the major duties/responsibilities, requirements and working conditions for the position. It is intended to be an accurate reflection of the current position, however management reserves the right to revise or change as necessary to meet organizational needs. Other responsibilities may be assigned when circumstances require.

Work Shift

Workday Day (United States of America)

Worker Sub Type

Regular

Employee Entity

Thomas Jefferson University

Primary Location Address

1101 Market, Philadelphia, Pennsylvania, United States of America

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.

Jefferson is committed to providing equal educational and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.

Benefits

Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

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