Marketing Principal - Digital Marketing & Lifestyle

The Opportunity:

Join the Commercial organization shaping how FedEx DataWorks goes to market. As Marketing Principal for Growth, you will be a senior marketing voice driving the digital marketing and lifecycle programs for supply chain intelligence.

Your Mission:

Your mission is to lead the planning, execution, and optimization of integrated digital marketing and portfolio programs that drive demand, engagement, and qualified pipeline for Dataworks solutions.

What You'll Do:

• Lead the design, execution, and optimization of integrated digital marketing programs that drive demand, engagement, and qualified pipeline for Dataworks solutions.
• Develop and evolve lifecycle marketing programs across the customer journey, including prospect education, lead nurturing, customer communications, retention, and promotional campaigns that improve engagement and conversion.
• Develop the optimal advertising mix and manage upper-funnel paid marketing activities across search, SEO, paid social, display advertising, third-party media, and digital partner opportunities.
• Plan, execute, and optimize multi-touch digital campaigns that align with go-to-market priorities, target industries, buyer personas, and partner motions.
• Develop and manage educational webinar programs, including promotion, registration strategy, audience engagement, post-event nurture, and performance optimization.
• Monitor campaign performance and leverage analytics, attribution, and customer insights to continuously optimize customer journey performance, channel effectiveness, engagement, and pipeline contribution.
• Collaborate closely with Brand & Communications and GTM Marketing to ensure cohesive campaign planning, consistent product messaging, and aligned customer experiences across all digital touchpoints.

Who You Are:

• You experience in B2B senior marketing roles— ideally in data, logistics, supply chain, or enterprise SaaS.
• Strong understanding of B2B digital marketing, demand generation, and lifecycle marketing across paid, owned, and partner channels.
• Experience developing and optimizing integrated, multi-channel campaigns that drive engagement, qualified pipeline, and revenue growth.
• Familiarity with marketing automation platforms such as Adobe Marketo Engage, including campaign testing, execution, lead nurturing, customer journey optimization, and performance reporting.
• Experience managing educational webinar programs and campaigns that support prospect education, customer engagement, and demand generation.
• Comfortable thriving in a startup-style environment with evolving priorities and the ability to balance planning with hands-on execution.
• Highly collaborative with the ability to build strong cross-functional relationships.
• Excellent communication skills and the ability to leverage AI to improve marketing efficiency and execution.

Minimum Education

Bachelor's degree/equivalent in Marketing, Finance, Computer Science or related business discipline.

Minimum Experience

You have 7–12 years of progressive experience in B2B marketing, with significant time in a senior or lead capacity — ideally in data, logistics, supply chain, or enterprise SaaS.

Domicile Information

This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.

Business Summary:

Your mission is to define how we grow. You will set the strategic direction for our go-to-market efforts, lead cross-functional alignment on positioning and messaging, and ensure our marketing investments translate into measurable business outcomes. You are the connective tissue between product, sales, and the market.

Preferred Qualifications:

Pay Transparency: The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the minimum and maximum range for all levels in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment.

Pay: US Pay Range: $127,981 - $159,976

Additional Details:

Pay Transparency:

The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the ranges for each level in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment. In California, the compensation listed reflects the range or rate of pay reasonably expected for this posted position upon hire. In New Jersey, any compensable Security and Walk time will be paid to non-exempt/hourly employees at the state minimum wage.

For details on our comprehensive benefits, click here.

FedEx Dataworks is an Equal Opportunity Employer including, Vets/Disability.

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Dataworks does not discriminate against qualified individuals with disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. Further, Dataworks is prepared to make reasonable accommodations for the known physical or mental limitations of an otherwise qualified applicant or employee to enable the applicant or employee to be considered for the desired position, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If a reasonable accommodation is needed, please contact [email protected].