Marketing Manager B2C CRM

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and role

Are you ready to shape the future of seller growth at eBay? The CRM Seller Programs team forms a critical part of Global CRM within Global Marketing and is focused on driving business growth and satisfaction for our business sellers on eBay. In this role, you will develop and own the CRM strategy for a key segment within our Growth seller portfolio. You will find opportunities where CRM can meaningfully impact seller success and business outcomes. You will translate seller needs, behavioral insights, and business priorities into a clear CRM roadmap. You will lead the full process of developing, implementing, assessing, and optimizing seller experiences on our owned CRM channels. If this sounds like you we'd love to hear from you!

What you will accomplish

• Shape the next evolution of Seller CRM, moving beyond standalone campaigns toward connected, personalized experiences that anticipate seller needs and guide business sellers toward the actions that can help them grow.
• Own the CRM roadmap end-to-end for a key area, identifying the highest-impact seller and business opportunities and translating them into strategy, prioritization, execution, measurement and continuous optimization in partnership with Product, Operations, Creative, Planning, Analytics and Marketing Technology.
• Drive measurable seller and business impact, looking beyond traditional campaign metrics to connect CRM activity to meaningful changes in seller behavior, adoption, growth and customer experience.
• Advance how we use CRM technology and decisioning, building expertise across our CRM ecosystem and identifying opportunities to make our experiences more personalized, automated, scalable and intelligent.

What you will bring:

• Proven track record of building high-impact CRM programs end-to-end, from identifying opportunities and shaping strategy through execution, optimization and measurement.
• Strong strategic and operational capabilities, capable of moving seamlessly between strategy and execution, building structure in ambiguity, solving problems and independently driving work and decisions forward.
• Strong collaborator management and influencing capabilities, enabling you to build alignment, navigate competing priorities, and rally cross-functional partners around a shared direction.
• Exceptional analytical and strategic thinking skills, with the ability to turn complex data into actionable insights, build compelling performance narratives and inform broader CRM and business strategy.
• Intellectual curiosity and an attitude committed to growth, with a willingness to challenge assumptions, explore new perspectives, learn quickly and respond constructively to feedback.
• A highly collaborative approach, building trusted relationships and contributing to a culture of shared accountability, transparency and partnership.
• Familiarity with emerging AI applications in marketing, including personalization at scale, predictive targeting and segmentation, and journey automation, coupled with the curiosity to experiment with new capabilities as the space evolves.
• A strong customer-first approach, with a passion for understanding customer needs and converting them into relevant, valuable experiences that drive meaningful outcomes.

Additional Details

The base pay range for this position is expected in the range below:

C$85,600 - C$114,300

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This job posting relates to an existing vacancy within eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility.

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