Marketing Manager, Affiliate & Partnership Growth

Summary:

This role owns affiliate and partnership-driven customer acquisition with accountability for install volume and Marketing Cost Per Install (MCPI). It is responsible for scaling both performance-driven arbitrage and discovery-led partnership channels while ensuring incrementality and accurate attribution.

Duties and Responsibilities:

• Own daily performance across install volume and MCPI targets for all affiliate partnerships and assigned accounts
• Manage partner mix, rate economics, and optimization strategies to maximize profitability
• Lead negotiations, contract structures, and financial models to support growth
• Serve as primary liaison across internal stakeholders and partner teams
• Monitor performance, diagnose opportunities, and implement optimization strategies across creative, offers, and channel mix
• Build and grow relationships with key partners to drive acquisition and long-term value
• Develop account strategies including onboarding, incentives, and performance coaching
• Manage escalation paths including compliance, compensation, and customer experience concerns
• Deliver training frameworks and communication strategies to improve partner effectiveness
• Own affiliate tracking architecture across networks, sub-affiliates, and referral models
• Ensure data integrity across D2C and retail environments including Amazon
• Build and maintain partner-level performance and economics (CPA, MCPI, customer quality)
• Develop and operationalize incrementality testing frameworks
• Evaluate overlap between arbitrage and discovery partners and prioritize based on incremental impact
• Build and scale partnerships across discovery environments including editorial, commerce content, and review platforms
• Structure hybrid partnership models (e.g., flat fee + CPA) to improve visibility and influence
• Expand partner mix beyond arbitrage into demand-generating channels
• Track and assess performance across emerging discovery environments including AI-driven surfaces
• Identify influencing partners and translate insights into investment and strategy decisions
• Establish reporting frameworks and learning agendas for discovery channels
• Review performance regularly and lead ongoing optimization efforts
• Partner with Finance and Analytics on forecasting and partner-level P&L management
• Develop reporting tools and processes that improve operational efficiency
• Lead initiatives to improve scalability and cost efficiency
• Ensure FTC compliance and adherence to regulatory and brand standards
• Additional duties as assigned

Skills and Competencies:

• Strong analytical capability with ability to manage performance against MCPI and volume targets
• Deep understanding of affiliate ecosystems and partnership-driven growth models
• Experience with attribution, tracking systems, and incrementality frameworks
• Strong negotiation and partner management skills
• Ability to manage multiple partners, priorities, and performance levers simultaneously
• Experience with affiliate platforms (e.g., Impact, CJ, Rakuten, Awin)
• Ability to translate performance insights into strategic action
• Strong communication and stakeholder management skills

Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in affiliate, partnerships, or performance marketing
• Proven ownership of performance-driven programs with CPA/MCPI accountability
• Experience managing partner ecosystems and key accounts
• Strong analytical and Excel capabilities

Preferred Qualifications:

• Experience with influencer, creator, or content-led partnerships
• Experience with attribution systems and measurement frameworks
• Experience with retail media or Amazon Attribution
• Experience in subscription or considered purchase categories

Communication Skills:

• Writing, Talking/Hearing on the phone (Continually=67-100% of workday)

Environment Requirements:

• In office (Continually=67-100% of the workday)

Travel:

• Occasionally, less than 25%