Marketing Intern - Social Media

About Yami:

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Job Summary

We are looking for a creative, enthusiastic, and trend-savvy Social Media Marketing Intern to join our Marketing team.

In this role, you will support social media content creation, influencer marketing initiatives, and campaigns across platforms with a focus on Rednote. You will gain hands-on experience in developing engaging content, identifying emerging trends, and connecting with Yami's target audiences. This is a great opportunity for someone passionate about social media, content creation, and Asian food, beauty, and lifestyle trends.

Key Responsibilities

1. Social Media Content Creation

• Assist in planning, creating, editing, and publishing engaging content across Yami’s Chinese social media channels, particularly on Rednote
• Create short-form videos, photos, Reels, Stories, and other social media content featuring Yami's products and campaigns.
• Stay up to date with social media trends, viral content, trending audio, and platform features to identify creative content opportunities.
• Support the social media content calendar and ensure content aligns with marketing campaigns, seasonal trends, and product promotions.
• Help monitor audience comments, messages, and engagement to build positive relationships with Yami's online community.
• Assist in developing creative concepts, video scripts, captions, visuals, and short-form video content through both manual creation and AI-powered tools.

2. Social Media Campaigns & Influencer Marketing

• Support the planning and execution of social media campaigns to increase brand awareness, engagement, and customer acquisition.
• Assist in researching and identifying relevant influencers, content creators, and potential brand partners on Rednote.
• Help coordinate influencer outreach, product seeding, content deliverables, and campaign timelines.
• Collaborate with internal teams to develop creative social media content that supports marketing campaigns and product launches.
• Brainstorm fresh content ideas and campaign concepts to engage existing customers and attract new audiences.

3. Research & Performance Analysis

• Research social media trends, competitor activities, customer interests, and emerging content opportunities.
• Monitor social media performance metrics, including views, engagement, reach, follower growth, and content performance.
• Assist in preparing basic performance reports and identifying opportunities to improve future content.
• Provide creative suggestions based on audience feedback, trending topics, and performance insights.

4. Yami Student Ambassador Program & other Marketing Support

• Assist in recruiting, onboarding, and coordinating student ambassadors across college campuses.
• Support the student ambassador program, offline events, and Other marketing tasks as assigned.

Qualifications & Requirements

• Currently pursuing or have completed a Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, or a recent graduate.
• Strong interest in social media marketing, digital content creation, and influencer marketing.
• Familiarity with Rednote and current social media trends.
• Experience creating and editing short-form videos, photos, or other digital content through coursework, personal projects, or previous internships.
• Familiarity with content creation and editing tools such as CapCut, Canva, Adobe Creative Suite, or similar platforms is a plus.
• Excellent written and verbal communication skills in English and Mandarin
• Fully Onsite M-F in the Brea office/ in offline events
• 40 hours/ week, 3-month term with the possibility to extend/ transfer to a full-time position
• Creative, detail-oriented, organized, and eager to learn.
• Ability to manage multiple tasks, meet deadlines, and collaborate with team members.
• Interest in Asian food, beauty, lifestyle products, and pop culture is a plus.

Please share personal social media projects, school projects, content portfolios, and relevant extracurricular activities

Benefits & Compensation:

• $22 per hour
• Real-world marketing experience in a fast-paced, high-growth company
• Coffee and snacks
• On-site gym, pool, and game rooms