Marketing Data Analyst

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Team Overview

team focused on helping clients maximize the value of their marketing investments through data-driven measurement and analytics solutions. The team partners closely with leading brands, agencies, and internal stakeholders to design, implement, and optimize Multi-Touch Attribution (MTA) solutions that enable fact-based marketing decisions. This team sits within the Marketing Solutions organization and reports to Senior Manager of Data Analysis.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

• Serve as a technical and business-facing partner to clients throughout the implementation and deployment of Multi-Touch Attribution solutions.
• Gather and understand customer business requirements and translate them into scalable data integration and measurement solutions.
• Support end-to-end client deployments, including discovery sessions, solution design, configuration, testing, validation, and delivery.
• Configure, transform, troubleshoot, and validate marketing data pipelines across multiple data sources and platforms.
• Develop and maintain ETL processes using SQL and cloud-based data platforms to ensure accurate and reliable data flow.
• Analyze and resolve data quality, transformation, and integration issues across internal and external systems.
• Partner with cross-functional teams including Product, Data Science, Engineering, Account Management, and Client Services to deliver successful client outcomes.
• Communicate technical concepts effectively to both technical and non-technical stakeholders.
• Support product enhancement initiatives and contribute to process improvements that drive adoption, efficiency, and innovation.
• Develop expertise across TransUnion Marketing Solutions products, with a primary focus on Multi-Touch Attribution offerings.

Required Knowledge and Experiences

• 1–3 years of experience in the MarTech, AdTech, digital analytics, marketing measurement, or related data solutions space.
• Bachelor’s degree in Computer Science, Information Systems, Information Technology, Data Analytics, or a related field; equivalent practical experience will also be considered.
• Understanding of data integration, ETL concepts, and data transformation methodologies, with the ability to diagnose and resolve data-related issues.
• Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions.

Required Technical Skills

• SQL proficiency with the ability to join, manipulate, filter, and validate datasets.
• Experience working with cloud data platforms and technologies such as BigQuery, AWS, and GCP.
• Familiarity with ETL tools, APIs, browser debugging tools, and data integration workflows.
• Understanding of relational database structures and data modeling concepts.
• Exposure to analytics and visualization tools such as Tableau, Power BI, Looker Studio, or Snowflake.

We’re Also Looking for the Preferred Skills Below. Whether You Are Proficient or Could Use Some Brushing Up, We’re Happy to Support Your Career Development and Growth In:

• Familiarity with attribution modeling, marketing analytics, or advertising measurement methodologies.
• Experience working with project and issue management tools such as Jira or similar platforms.
• Exposure to statistical analysis, reporting, or data science concepts.
• Understanding of digital media, marketing technology vendors, data providers, and tracking partners.
• Experience supporting client-facing implementations or consulting engagements.

Benefits that support every part of your life:

At TransUnion, we design benefits to help you feel well, do well, and plan well—from day one.

For Your Health: Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.

For Your Protection: We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.

For Your Family: From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.

For Your Future: Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.

For You: Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [email protected].

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

Pay Scale Information:

The U.S. base salary range for this position is $56,250.00 - $93,750 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion's Internal Job Title:

Analyst, Data Science and Analytics

Company:

TransUnion LLC