Marketing Data & Activation Manager

Job Description:

General Summary

The Marketing Data & Activation Manager owns, modernizes, and scales the marketing data ecosystem. This hands-on leadership role is responsible for the architecture, governance, and activation of marketing data across Google Marketing Platform, GA360/GA4, Meta, Snowflake, and other advertising and analytics platforms.

The role requires an experienced practitioner who can build marketing data infrastructure, create automated audience activation frameworks, manage complex tracking environments, and establish governance standards across large digital marketing programs.

Success in this role includes improving data quality, operational efficiency, and marketing activation capabilities while creating a reliable and scalable marketing data foundation.

Principal Duties and Responsibilities

• Own the end-to-end design and management of the marketing data ecosystem.
• Build scalable data flows between Snowflake, Google Marketing Platform, Meta, CRM systems, and internal platforms.
• Design data models supporting attribution, measurement, audience activation, and reporting.
• Partner with Marketing Analytics, Engineering, and Business Intelligence teams to establish a unified marketing data foundation.
• Lead the redesign and governance of GA360/GA4 implementations.
• Establish and enforce taxonomy standards across campaigns, audiences, creative, and channels.
• Audit and remediate tracking inconsistencies and oversee Floodlight design, governance, and implementation.
• Create sustainable change-management processes that help prevent future data quality issues.
• Build automated audience pipelines from Snowflake into CM360, SA360, DV360, Meta, and other marketing destinations.
• Develop first-party audience strategies using behavioral, transactional, and customer lifecycle data.
• Ensure audience refreshes are automated, scalable, and governed.
• Design and manage API integrations across marketing platforms and automated data ingestion and export processes.
• Evaluate new MarTech and AdTech integrations and partner with internal engineering teams to create resilient data pipelines.
• Create documentation standards for naming conventions, audience taxonomy, Floodlight specifications, data dictionaries, and tracking governance.
• Establish monitoring processes for data quality issues and scalable operating procedures for campaign launches and tracking implementation.

Experience and Education

• 8+ years of experience in marketing data engineering, MarTech, marketing operations, digital analytics, or a related field.
• 5+ years of experience building and managing enterprise marketing data ecosystems.
• Demonstrated success leading large-scale tracking and governance initiatives.
• Experience cleaning up and rebuilding poorly governed analytics environments.
• Experience working within highly regulated industries preferred.

Required Skills, Abilities, Soft Skills Factors

• Expert-level knowledge of SQL, Snowflake or a similar platform, Google Marketing Platform, Campaign Manager 360, DV360, Search Ads 360, GA360/GA4, Meta Business Manager, Meta Conversions API, and audience activation platforms.
• Strong experience with APIs, ETL/ELT processes, data modeling, identity resolution, first-party audience activation, attribution methodologies, and data warehouses.
• Ability to move between strategic planning and hands-on technical work, including writing SQL.
• Ability to identify data quality and taxonomy issues and design infrastructure that prevents recurrence.
• Preferred experience with Python, dbt, BigQuery, LiveRamp, Hightouch, Census, RudderStack, Segment, and customer data platforms

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