Marketing Coordinator / Digital Marketing Specialist

About Rosehill Wine Cellars

Rosehill Wine Cellars is Canada’s leading destination for premium wine storage solutions, wine cellars, wine cabinets, and luxury wine lifestyle products. We are a fast growing e-commerce business focused on delivering exceptional customer experiences while partnering with many of the world’s most respected wine storage brands.

Position Overview

We are seeking a highly motivated and results driven Marketing Coordinator / Digital Marketing Specialist to join our team. This role is ideal for someone who is equally analytical and creative, with strong experience in email marketing, SEO, content creation, and e-commerce marketing.

The successful candidate will take ownership of key digital marketing initiatives, helping drive traffic, engagement, customer retention, and revenue growth across our Shopify stores and digital channels.

Key Responsibilities

Email Marketing & Automation (Primary Focus)

• Manage and optimize all email marketing campaigns through Klaviyo
• Build and maintain automated customer flows, including welcome series, abandoned cart, browse abandonment, post purchase, win back, and customer retention campaigns
• Segment customer audiences to improve engagement and conversion rates
• Monitor campaign performance and implement ongoing improvements based on data and testing
• Develop email content, promotional calendars, and campaign strategies

SEO & Content Marketing

• Execute SEO strategies to improve organic rankings and website traffic
• Conduct keyword research using SEMrush and other SEO tools
• Monitor competitor performance and identify growth opportunities
• Optimize category pages, product pages, blog content, and metadata
• Track SEO performance and prepare monthly reporting

Social Media & Content Creation

• Create and schedule engaging social media content across multiple platforms
• Produce short form video content for Instagram, Facebook, TikTok, and YouTube
• Edit videos and create marketing assets that align with brand standards
• Support product launches, promotions, and seasonal campaigns

E-Commerce & Shopify Management

• Assist with Shopify product management and merchandising
• Update website content, banners, landing pages, and promotional messaging
• Support website optimization initiatives to improve user experience and conversion rates
• Collaborate with sales and operations teams to ensure marketing accuracy

Creative & Graphic Design

• Design email graphics, social media content, website banners, promotional materials, and digital advertisements
• Maintain and organize creative assets across brands and campaigns
• Ensure brand consistency across all marketing channels

Qualifications Required

• 2+ years of digital marketing experience
• Advanced experience with Klaviyo including automation, segmentation, reporting, and campaign management
• Strong understanding of SEO principles and best practices
• Hands on experience using SEMrush for keyword research and competitive analysis
• Experience managing Shopify websites
• Proficiency with Canva, Adobe Creative Suite, or similar design tools
• Experience creating and editing short form video content
• Excellent written communication and content creation skills
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and deadlines independently

Preferred

• Experience managing Google Ads and PPC campaigns
• Knowledge of Google Analytics and Google Search Console
• Experience with conversion rate optimization
• Experience in e-commerce, luxury products, wine, or home lifestyle industries

What Success Looks Like

• Increased email revenue and customer engagement through Klaviyo
• Improved organic search rankings and website traffic
• Consistent social media growth and engagement
• High quality creative assets delivered on schedule
• Strong contribution to overall e-commerce sales growth

Compensation

Competitive salary based on experience, plus opportunities for growth within a rapidly expanding e-commerce business.