Marketing Content Specialist

The PCG Marketing Specialist, Content brings strong writing, storytelling and audience-focused communication to the Creative Services team, helping translate complex business, product and technical information into clear B2B content that supports division priorities, sales enablement and commercial growth.

This role partners with content, design, project management, video, channel marketing and division teams to create consistent content across digital and print channels, contributing ideas, research and messaging that align with customer journeys, brand standards and PCG business objectives.

Additional Information:

• This position will require up to 10% travel.
• This role is NOT remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115
• Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

Responsibilities

Content Development & Storytelling:

• Write engaging B2B content that supports PCG division priorities, go-to-market strategies, customer journeys, campaign objectives and sales enablement needs.
• Translate customer insights, technical information and business priorities into clear, relevant messaging tailored to specific audiences, channels and stages of the buying journey.
• Develop a broad range of effective content across digital, print, video, sales enablement and customer communication channels, and understand how messaging should be adapted for the audience, channel and business objective.
• Apply modular content principles to create flexible, reusable content that can be adapted across channels, audiences and markets.

Research, Collaboration & Content Planning

• Partner with the Content Strategist, Creative Services colleagues, division marketing teams, sales, product leaders and subject matter experts to translate business objectives into effective content solutions.
• Conduct research and interviews to build understanding of performance coatings markets, customer needs, products and applications, turning complex inputs into credible and accessible content.
• Contribute to creative briefs, messaging frameworks, brainstorming and concept development, bringing forward ideas that strengthen storytelling and audience engagement.
• Participate in content planning for integrated campaigns, commercial initiatives, sales meetings and other priority programs, balancing immediate deliverables with opportunities for content reuse and long-term value.

Editorial Quality, Brand Stewardship & Optimization

• Edit and proofread content to ensure accuracy, clarity, consistency and alignment with AP style, PCG copy standards, brand guidelines and applicable legal requirements.
• Incorporate feedback from stakeholders and creative partners while protecting the integrity of the message, audience need and intended business outcome.
• Apply SEO, GEO and AEO principles to digital content to improve discoverability and usefulness across search and AI-enabled experiences.
• Use available performance insights, stakeholder feedback and emerging best practices to recommend content improvements and strengthen future work.

Ways of Working & Continuous Improvement

• Manage multiple content assignments with strong organization, attention to detail and accountability for PCG priorities, deadlines and quality.
• Build productive partnerships across a matrixed organization through clear communication, responsiveness and a collaborative approach to problem-solving.
• Adopt standardized Creative Services tools, workflows and content practices that improve visibility, consistency and scalability across PCG.
• Demonstrate curiosity and adaptability by learning new methods and AI-enabled tools that improve content development and scalability while maintaining brand and quality standards.

Qualifications

Minimum Requirements:

• Must be at least eighteen (18) years of age
• Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
• Must have a Bachelor's degree in Journalism, Communications, Marketing or Business
• Must have at least three (3) years of professional experience writing and developing B2B go-to-market content in a corporate or agency environment
• Must have experience developing content across digital and traditional channels, with a portfolio demonstrating versatility across formats, strong storytelling and the ability to adapt content to channel-specific requirements
• Must have experience researching unfamiliar topics, interviewing subject matter experts and translating complex or technical information for target business audiences
• Must have experience collaborating cross-functionally with marketing, sales, product teams, creative partners and subject matter experts
• Must have experience managing multiple projects, priorities and deadlines while maintaining accuracy and attention to detail
• Must have experience creating digital-first content for websites, email, social media and other digital experiences applying SEO/GEO/AEO usability and conversion-focused writing principles
• Must have at least one (1) year experience in Microsoft Word and PowerPoint

Preferred Qualifications:

• Have B2B content experience within industrial, manufacturing, technical or coatings-related markets
• Have experience supporting integrated campaigns from concept through execution.
• Have demonstrated experience writing, editing, proofreading and grammatical skills, with working knowledge of AP style
• Have demonstrated conceptual thinking, communication, problem-solving and presentation skills
• Have the ability to interpret content and channel performance data, identify actionable insights, and apply learnings to optimize and evolve future content
• Have familiarity with content management systems, marketing automation or email platforms
• Have experience using AI and emerging content technologies to support content development, research, editing, and workflow efficiency
• Have a collaborative, accountable and adaptable working style suited to a fast-paced, matrixed organization
• Have experience using Workfront or another project management platform
• Have experience with AI-assisted content or workflow tools
• Have basic knowledge of Adobe Creative Suite or design principles.

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being

Career … with opportunities to learn, develop new skills and grow your contribution

Connection … with an inclusive team and commitment to our own and broader communities

It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.