Marketing & Content Specialist

Key Responsibilities

Client-Facing Content & Sales Enablement

• Develop and customize professional presentations, including capabilities decks, prospect pitches, client program recaps, and RFP materials.
• Create compelling one-pagers, case studies, project highlights, and sales collateral that communicate MSM's services, differentiators, and client successes.
• Maintain organized, up-to-date presentation templates, case studies, and sales assets while ensuring brand consistency and accuracy.

Content Creation & Social Media

• Develop engaging written and visual content for social media, website, and other marketing channels, including project spotlights.
• Manage the content calendar, coordinating creation, approvals, scheduling, and publishing across platforms.
• Create and edit short-form videos, reels, carousels, and social graphics.
• Proactively identify content opportunities, gather project assets from internal teams, and repurpose content across channels.

Website & Digital Marketing

• Maintain and update website content, including case studies, blog posts, and service pages.
• Optimize website content for SEO and AI search visibility while maintaining accuracy and brand consistency.
• Research industry trends, keywords, and content opportunities to strengthen MSM's digital presence.

Marketing Analytics & Performance Reporting

• Track and analyze website, social media, and campaign performance.
• Develop monthly and quarterly marketing reports and dashboards covering traffic, engagement, audience growth, and lead generation.

Marketing Coordination & Brand Support

• Coordinate marketing projects, timelines, and deliverables across departments.
• Research industry awards, PR opportunities, and relevant recognition programs; support submissions through content development and asset coordination.
• Assist with company announcements, internal communications, and prospect or industry research.
• Maintain organized marketing assets and identify opportunities to improve workflows and efficiency.

Required Skills and Experience

• Bachelor’s degree in Marketing, Communications, Graphic Design or a related field preferred.
• 1-3 years of professional experience in marketing, content creation, or related role.
• Proven record of managing multiple projects, priorities, and deadlines in a fast-paced environment.
• Excellent communication, client service, and organizational skills.
• Strong proficiency with Adobe Suite, PowerPoint, and Canva, with experience creating professional marketing collateral and social media content.
• Positive, collaborative attitude and the ability to problem-solve under deadline pressure.

Salary range for these positions is purposefully broad. The initial compensation offered may be outside of this range and will be determined by multiple factors, including the applicant’s job-related skills, relevant experience, and education. This role offers significant opportunities for growth in terms of role development and compensation.

** This position is a hybrid role, requiring Tuesday - Thursday in the Webster, NY location.

Compensation Range: $58,000 - $68,000

Occasional travel may be required.

If you are an energetic relationship-builder with hands-on marketing experience—and a passion for delivering extraordinary brand experiences—we encourage you to apply and help create memorable moments for our clients.