Marketing Campaign Manager, APAC (Demand Generation)

Who we are:

Founded in 2013, Ignition is the leading revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes.

Ignition automates proposals, engagement letters, invoicing, payments and workflows in a single AI-powered platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease.

To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

About the Role

As the Marketing Campaign Manager for APAC, you'll bring global demand generation strategies to market in APAC, driving pipeline growth through locally relevant campaign execution, strong cross-functional alignment, and continuous optimisation.

You'll work closely with Product Marketing, Digital Marketing, Content, Events, Partnerships, Design, Sales and Customer Success to deliver regional campaigns that generate measurable commercial outcomes while ensuring global consistency and regional relevance.

This role also partners closely with the AMER & EMEA Marketing Campaign Manager to share insights, align on campaign approaches, and adapt global frameworks and reusable assets for regional execution across the global organisation.

What your day to day will look like:

Campaign Strategy & Go-to-Market

• Adapt and localise integrated demand generation campaigns for APAC that align Product Marketing, Content, Digital Marketing, Events, Partnerships, Lifecycle and Sales into coordinated buying experiences.
• Lead regional campaign planning from concept through launch, defining campaign strategy, target audiences, messaging direction, key campaign assets, regional adaptations and success measures.
• Partner with cross-functional teams to ensure regional campaigns are launched effectively across digital, content, events, partner, and sales touchpoints.
• Continuously identify opportunities to improve campaign effectiveness, scalability and commercial impact.

Regional Market Expertise

• Develop deep expertise in the accounting, tax and professional services industries across APAC, ensuring campaigns reflect regional customer needs, buying behaviours, industry trends and market opportunities.
• Leverage these insights to regionalise global campaigns while maintaining consistency with Ignition's global go-to-market strategy.
• Partner closely with Sales to continuously refine campaign priorities based on customer and market feedback.

Campaign Asset Strategy

• Define the strategy and direction for campaign assets that support integrated marketing programmes, including educational content, webinars, research, customer stories, events and partner initiatives.
• Partner with Product Marketing, Content, Design and Channel Excellence to bring campaign strategies to life across multiple channels.
• Ensure every campaign asset contributes to a consistent buying experience and commercial objective.

Cross-functional Campaign Leadership

• Lead regional campaign planning across Product Marketing, Digital Marketing, Content, Design, Events & Partnerships, Sales and Customer Success.
• Build strong relationships across teams to ensure alignment on campaign priorities, timelines and business outcomes.
• Coordinate stakeholders to deliver campaigns on time and maximise campaign impact.

AI & Marketing Innovation

• Partner with RevOps and GTM Engineering to develop AI-enabled marketing workflows, campaign intelligence and automation that improve marketing effectiveness, increase learning velocity and help scale demand generation globally.
• Identify opportunities to leverage AI to improve campaign planning, execution, measurement and customer engagement.
• Contribute campaign learnings and regional insights that strengthen Ignition's evolving marketing intelligence capabilities.

Sales Partnership

• Partner closely with Sales leadership to identify market opportunities, validate campaign concepts and continuously optimise campaign performance.
• Ensure campaign messaging, assets and plays align with regional sales priorities and customer needs.
• Gather feedback from Sales to improve future campaigns and strengthen alignment across the funnel.

Campaign Measurement & Optimisation

• Measure campaign effectiveness using commercial outcomes including pipeline contribution, qualified opportunities, revenue contribution, campaign performance trends and campaign learnings.
• Analyse campaign performance and identify opportunities for optimisation across campaigns, audiences and regions.
• Lead campaign retrospectives and contribute insights that improve future campaign planning.

What you need to succeed:

• 5+ years' experience in B2B SaaS Demand Generation, Integrated Marketing or Field Marketing.
• Demonstrated experience developing integrated marketing campaigns across multiple channels.
• Strong project management skills with the ability to coordinate multiple stakeholders, priorities and deadlines.
• Excellent stakeholder management, communication and collaboration skills.
• Strong commercial mindset with the ability to balance strategic thinking and execution.
• Experience partnering closely with Sales and cross-functional marketing teams.
• Experience using marketing automation platforms such as HubSpot.
• Comfortable leveraging AI tools to improve marketing effectiveness.

Bonus Points For:

• Experience marketing to accounting, tax or professional services firms.
• Experience developing campaigns for SMB audiences.
• Experience working across multiple countries or regions.
• Experience working within a SaaS environment.

What success looks like in this role:

• You turn global campaigns into impactful, locally relevant execution across APAC
• Your work drives pipeline and commercial results
• You create strong alignment across Sales and cross-functional teams
• You continuously improve performance through testing, insight, and optimisation
• You embrace AI and automation to improve speed, quality, and marketing effectiveness

Why join us:

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:

• Competitive salary package plus employee stock options from day one
• Annual education allowance to support your professional development
• Employee recognition program that celebrates impact and contribution
• Quarterly wellness allowance to support your physical and mental wellbeing
• Access to confidential counselling and wellbeing support through our Employee Assistance Program
• Flexible working, supported by work-from-office reimbursement and a mobile allowance to help you set up safely at home
• Work from anywhere for up to one month each year, with business approval
• Financial Planning allowance (after all, we are in the accounting business!)
• Vehicle Leasing Benefits
• Paid parental leave
• An extra paid day off for your birthday, plus paid volunteering leave

What to expect from our recruitment process:

• Introductory conversation with our Talent team: A friendly discussion to learn more about your background and share additional context about the role and Ignition.
• Hiring Manager conversation: A focused discussion on your experience, strengths, leadership approach, and alignment with our strategic priorities.
• Functional and stakeholder interviews: Structured conversations with cross functional stakeholders to explore collaboration, culture, and how we work together.
• Final conversation with the Head of the function: An opportunity to discuss career growth, as well as the broader business context and vision.
• Reference and background checks: Conducted following acceptance of a verbal offer.

We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.

We aim to keep the process transparent, respectful of your time, and as smooth as possible.

We encourage you to apply even if you don’t meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger.

Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact [email protected].