Marketing Automation Specialist

Make a difference through marketing that matters.

Mater Foundation is looking for an experienced Marketing Automation Specialist to join the team and lead the delivery of targeted supporter communications across some of our most iconic fundraising campaigns. This permanent, full-time role will be based at our Newstead office.

You will be responsible for developing and executing supporter marketing strategies that drive engagement, participation, fundraising outcomes and long-term supporter loyalty.

A significant focus of the role is email and SMS marketing, including audience segmentation, personalisation, marketing automation and the development of targeted supporter journeys.

As the marketing lead for assigned fundraising campaigns, you'll collaborate with stakeholders across Mater Foundation and broader Mater teams to plan and deliver campaign activity across digital channels.

The portfolio currently includes Noosa Triathlon, Smiddy Cycle Challenge and the Brisbane to Gold Coast Cycle for Cancer, together with a range of community fundraising initiatives.

Salary: Commensurate with experience plus superannuation and access to not-for-profit salary packaging up to $15,900 + access to many staff benefits!

What you’ll be doing

• Developing and delivering supporter marketing strategies aligned to campaign objectives and fundraising targets

• Planning, building and optimising automated email and SMS journeys through Braze

• Developing engaging content across email, websites and organic social media channels

• Creating digital assets using Canva and other marketing tools

• Managing campaign timelines, stakeholder relationships and project delivery

• Analysing campaign performance and providing recommendations to optimise results

• Supporting fundraising campaigns that inspire community participation and generate meaningful impact for Mater

About you

We're looking for a passionate and organised marketing professional who combines strategic thinking with hands-on execution.

You will bring:

• A tertiary qualification in Marketing, Communications or a related discipline.

• At least three years experience in marketing, digital marketing or campaign management

• Strong experience in email marketing, marketing automation and customer journey development

• Strong campaign management skills with the ability to manage multiple priorities and stakeholders

• Experience developing content across digital channels, including social media and websites

• Proficiency in Canva or similar creative design platforms

• Excellent written communication and copywriting skills

• Strong analytical capabilities with experience translating campaign insights into actionable recommendations

Experience within fundraising, philanthropy, healthcare, education or not-for-profit environments will be highly regarded.

Why join us?

Mater is Queensland’s largest not-for-profit healthcare provider, delivering exceptional care to nearly 700,000 patients each year across 13 hospitals. We’re leaders in healthcare, education, fundraising & philanthropy and research — and it’s our people who make the difference.

We’re looking for passionate individuals to join our team and help shape the future of care. At Mater, you’ll be part of a purpose-driven organisation that values innovation, compassion, and excellence.

• Increase your take-home pay with generous salary packaging options, including meal and entertainment benefits

• Grow your career with access to industry-leading training and professional development through Mater Education

• Wellbeing support through our Employee Assistance Program and on-site pastoral care teams

• Access a range of health and wellbeing services with a corporate discount on private health insurance

• Exclusive discounts across dining, retail, travel, accommodation (just to name a few!)

• Stay active with unlimited access to discounted gyms via the Fitness Passport program

• Convenient, discounted on-site parking

• Enjoy great food with reduced prices at our campus cafés and coffee spots

• Join Queensland’s Largest and Most Innovative Not-for-Profit Healthcare Team.

Be part of something bigger. Make your move with Mater. #GetBetterWithMater

Applications close Sunday 27th of September 2026 –please note, we may contact applicants prior to the closing date, please do not hesitate to APPLY NOW. Direct applications only — we are not engaging recruitment agencies at this time. All successful candidates may be required to complete pre-employment checks (including criminal history, working rights, medical and working with children checks).

Mater offers a safe, supportive, flexible and inclusive workplace where everyone is valued. We welcome applications from people of all backgrounds and abilities. Visit our Reconciliation webpage.

Mater ensures all children have an environment suitable for their safety and wellbeing through proper supervision and safeguarding practices.