Marketing Automation Consultant

At AustralianSuper, we truly care about our colleagues.

We know work and life are intertwined. That’s why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members.

We are dedicated to building a high-performance environment underpinned by a strong risk culture, ensuring we deliver the best outcomes for our members.

Your New Role

Join AustralianSuper on a nine-month max term contract and help deliver strategic marketing automation programs that support member growth, retention and exceptional member experiences. Working across email, SMS, and digital channels, you'll design and execute personalised lifecycle journeys, shape campaign solutions and collaborate with stakeholders to continuously improve the Fund's marketing automation capability. This is an opportunity to make an immediate impact while working with a high-performing team focused on delivering meaningful outcomes for members.

In This Role, You Will:

• Design and deliver marketing automation programs that support retention and advice initiatives.
• Partner with stakeholders to create best-practice lifecycle journeys that support strategic business objectives.
• Manage end-to-end cross-channel campaign delivery, including journey design, asset build, implementation, testing and quality assurance.
• Build and execute segmented email campaigns, landing pages and SMS communications using Marketo.
• Ensure all marketing automation activity meets compliance, risk, privacy and security requirements.
• Develop clear campaign documentation covering objectives, targeting logic, journey design and assets.
• Experience building complex nurture programs and lifecycle models and optimising these through ongoing performance analysis and post implementation reviews in addition to identifying opportunities to improve member outcomes and achieve program objectives.
• Utilise data expertise to support digital product teams with data integration initiatives, ensuring accurate segmentation and targeting through UAT, testing, and program enhancements.
• Collaborate with key stakeholders across Member Experience & Marketing as well as Analytics, CRM and Technology teams to improve measurement, platform capability and campaign performance.

What You’ll Need:

• At least five years’ experience in a marketing automation role.
• Solid experience working with customer data, data models and the safe handling of data.
• Strong experience interpreting briefs and translating business requirements into technical marketing automation solutions.
• Hands-on experience with marketing automation and MarTech platforms, ideally including Marketo, CRM and SMS integrations.
• Strong strategic thinking, planning, analytical and problem-solving skills.
• Excellent stakeholder engagement, relationship management, collaboration and communication skills.
• Strong understanding of segmentation, personalisation and dynamic content.
• Experience working with MS Dynamics
• Understanding of email deliverability, consent and preference management.
• Financial services, superannuation or regulated industry experience.
• Ability to translate business requirements into technical campaign solutions.
• A degree in Marketing or a related discipline, or equivalent practical business experience, with Adobe Marketo certification viewed favourably.

Life at AustralianSuper

AustralianSuper is committed to colleague development, offering learning, coaching and career opportunities across our growing organisation. We support flexible, blended working and are happy to discuss what this looks like for you.

We cultivate a workplace that champions safety, respect, inclusiveness and diversity. If you require any reasonable adjustments to the recruitment process or role, please let our recruitment team know.

What’s Next

Apply now if you share our values of Energy, Integrity, Generosity of Spirit and Excellent Outcomes, and want to make a meaningful impact supporting investment delivery for our members.

Important Information

AustralianSuper uses AI to review resumes and conduct initial phone interviews. When invited, candidates may opt for a traditional phone screening instead.

For information on how we handle personal data, please refer to our Candidate Privacy Policy:

https://www.australiansuper.com/careers/candidate-privacy-notice

Australian or New Zealand citizenship or Australian permanent residency is required.

Agencies please note: this role is being managed directly by AustralianSuper’s Talent Acquisition team.

The AustralianSuper Story

As a profit-to-member superannuation fund, AustralianSuper is run only for members, and is here to help members achieve their best possible retirement outcome. We don't pay profits or dividends to shareholders, so the money we make goes back into the fund.

We’re an organisation of talented, inspiring colleagues and passionate leaders. As we continue to grow in size and complexity, we need people who will challenge our thinking, deliver outstanding outcomes and most importantly, share in our purpose.