Market Insights Analyst - Brand Comms and Innovation

Do you enjoy turning data into stories that shape business decisions? Are you excited by the idea of helping global brands make smarter decisions? Do you thrive in an environment where collaboration, curiosity, and learning drive success? If so, join our Brand Communications and Innovation team in Atlanta, GA, as Market Insights Analyst!

For over 45 years, we’ve been trusted partners to the world’s largest CPG, technology, and healthcare companies. We specialize in understanding decision-making in Revenue Management, Innovation, and Brand Communications. Our approach combines methodological rigor, marketing expertise, and deep client understanding to build lasting strategic partnerships.

With 12 offices across the US, Europe, Asia, and Latin America, we collaborate closely with clients to navigate the right strategies. Ranked #3 in GRIT’s most innovative research agencies, we continuously enhance our solutions. Above all, we foster a culture where smart, genuine people support each other, pursue their dreams, and thrive together.

Job Description

As Market Insights Analyst, you’ll begin your journey toward becoming an insights professional who translates data into clear, actionable recommendations. On the Brand Comms and Innovation Team, you’ll support clients both in optimizing Communications for their brands (e.g. determining what package claim is most appealing to consumers of a soda brand) and in planning / executing Innovation for their brands (e.g. determining which new cereal flavors to advance in the innovation pipeline or which features to include in a new kitchen appliance).

You’ll gain experience in every step of the research process, from design to delivery:

• Brainstorming solutions and developing client proposals
• Setting up research projects (including questionnaire creation, programming and technical setup)
• Conducting modeling and data analysis
• Translating insights into strategic recommendations
• Partnering directly with clients

This role offers the opportunity to deepen your expertise in Communications and Innovation methodologies, while working with a team that values curiosity, collaboration, and continuous growth.

Who you are

You are analytical, curious, and eager to learn. You enjoy working with data, collaborating, and seeing how your insights impact real-world business decisions.

The key skills for a SKIMmer working in consumer insights and consulting are:

• Critical thinking and problem-solving skills: Asking the right questions to get to the core of the ‘why’, consider alternatives and think creatively to recommend the most impactful solution for our clients.
• Analytical skills: You enjoy working with numbers, and you are comfortable working with big data files in Excel.
• Empathy: You put consumers at the center of your thinking and seek to understand client challenges.
• Collaboration: This is an essential part of SKIM’s and each SKIMmer’s success. You can work well in a team, build strong relationships, and create meaningful connections with colleagues and clients. We expect you to support others, share knowledge, encourage each other’s success, and build our SKIM community.
• Strong communication: How else can we partner with clients and work as a team?

You’re organized, detail-oriented, and open to learning from experience – including from mistakes. You hold a Bachelor’s degree in Marketing Science, Data Science, Applied Mathematics, Marketing, Business Analytics, or a related field, with 0-2 years of experience.

Salary and Benefits

We believe that great work happens when people feel valued, supported and empowered. That’s why we offer more than just a salary. We create an environment where you can grow, thrive, and enjoy the journey. Here’s what you can expect:

• Annual base salary range: $65,100 - $66,700 (USD) for graduates to early-career professionals. Everyone joining at this level in this location starts within this fixed range to ensure fairness and transparency
• Structured salary growth tied to your annual performance review
• Performance based rewards – Annual bonus based on individual and company success
• Employer-paid medical, dental and vision coverage
• 4% match on 401(k) to help you plan ahead
• A team that enjoys the ride – regular outings, events, and a culture that celebrates wins together
• A place where taking initiative isn’t just encouraged. It’s valued
• A flat organizational structure where everyone is treated as equal regardless of any differences
• Harmony between work and life
• Casual dress code
• A combination of learning through onboarding, active training programs, on-the-job learning and guidance from experienced SKIMmers

We believe there's real value spending time together in person - so we can build a sense of community, learn from each other, collaborate as a team and have some fun! For this role we are looking for someone who lives within commuting distance of Hoboken and can work from the office approx. 40% of the time.

SKIM is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines.

At SKIM, we value diversity, equity and inclusion. With increased diversity comes greater variety of perspectives, ideas and creativity, and we foster an environment where everyone feels welcome and comfortable to be their authentic selves. Therefore, we welcome diversity in applicants and base our hiring decisions regardless of age, race, color, religion, ethnicity, nationality, gender, pregnancy, sexual orientation, gender identity, disability, genetic characteristics, marital or military status.

Additional information

To be considered for this role, you must already be authorized to work in the United States. Please note that we are unable to provide employment sponsorship for this position, now or in the future.

If this role excites you, we’d love to hear from you! Submit your application, and we’ll be in touch within two weeks!