Manager, Technical SEO Program

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

As part of the SEO team at Apple, you will be directly responsible for shaping the voice of Apple products in organic search to billions of people. Our SEO presence is an extension of Apple’s marketing — and needs to be at the same level of quality.

Description

This role calls for a hands-on leader who can build and inspire a high-performing team. You know SEO best practices inside and out, and can coach your team to conceive, plan, and deliver complex projects that drive the business forward. You're also great at building relationships across Apple and advocating for your team's work at every level.

Minimum Qualifications

Minimum of 9 years of experience with SEO for a global brand or digital agency

2+ years of experience directly managing SEO, technical marketing, or program management teams

Experience with AIO / GEO / AEO

Solid experience managing complex and time-critical technical projects

In-depth knowledge of the latest SEO best practices across all significant worldwide search engines

Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

Preferred Qualifications

12+ years of experience with SEO preferred

Experience working in the technology and/or e-commerce industry

Knowledge of HTML, CSS, JavaScript, and other web development languages

Experience with emerging standards such as MCP (Model Context Protocol), UCP (Universal Commerce Protocol), APC (Agentic Commerce Protocol), WebMCP, and others

Experience building or scaling an SEO function at a large, matrixed organization

Track record of building diverse, inclusive teams and developing talent into future leaders