Manager, Sports Content Marketing & Partnerships

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How You’ll Make an Impact:

The Manager, Sports Content Marketing & Partnerships will lead the development and execution of strategic marketing materials and initiatives that elevate SiriusXM's sports portfolio, drive audience engagement, strengthen league, team and talent partnerships, and support key business objectives. This role will help shape the marketing strategy across SiriusXM's sports properties while driving cross-functional alignment and operational excellence. This position requires an efficient, well-organized strategic marketer, relationship builder, and strong communicator with experience managing high-profile partnerships, developing compelling narratives, influencing stakeholders, and bringing integrated marketing campaigns to life. As a senior individual contributor, this role independently leads complex campaigns, partner activations, and cross-functional workstreams, exercising judgment to resolve ambiguity, recommend tradeoffs, and deliver measurable audience and business outcomes.

What You’ll Do

• Develop integrated marketing strategies for key sports programming initiatives, tentpole events, channel launches, original content, and partnership opportunities.
• Partner closely with Sports Programming leadership to identify marketing opportunities that drive listening, engagement, subscriber value, and audience growth.
• Lead partner and talent marketing relationships across assigned sports properties, serving as the primary point of contact for leagues, teams, media partners, talent representatives, agencies, and other key stakeholders.
• Lead cross-functional planning across CRM, App Marketing, Social, Performance Marketing, Creative, PR, Events, Brand, Sales, and Product teams to ensure successful campaign execution.
• Create presentations, strategic recommendations, and marketing narratives that clearly communicate objectives, opportunities, results, and business impact.
• Own creative strategy and development from brief through execution, including campaign positioning, messaging frameworks, creative feedback, and go-to-market planning for major sports initiatives.
• Independently determine campaign approaches, sequencing, and stakeholder tradeoffs for complex assignments, escalating only when business risk or contractual exposure requires leadership input.
• Identify and champion innovative marketing opportunities that elevate SiriusXM's sports brands, deepen fan engagement, and create value for partners and stakeholders.
• Support marketing strategy and partnership activation efforts across current sports properties and emerging strategic partnerships.
• Analyze campaign, audience, and engagement performance to identify insights, inform future strategy, and communicate recommendations to leadership.
• Define and track success measures for assigned initiatives, including listening, engagement, audience growth, subscriber value, partner satisfaction, and campaign performance.
• Stay ahead of industry trends across sports, media, audio, streaming, social platforms, and fan engagement to identify opportunities that strengthen SiriusXM's competitive position.
• Serve as a trusted representative of the Sports Marketing & Partnerships team in meetings with external partners and internal cross-functional stakeholders.
• Track fulfillment of contractual marketing obligations across partnerships and ensure successful execution against agreed-upon commitments.
• Partner closely with Legal, Business Affairs, and external stakeholders to streamline contract approvals, navigate rights restrictions, and ensure compliant execution across campaigns, talent integrations, and partnership activations.
• Lead programs, campaigns, partner relationships, and cross-functional workstreams through influence; this role does not include formal people-management responsibility.
• Travel as needed to support events, activations, and onsite program execution.

What You’ll Need:

• Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 4 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.
• Experience in partnerships, partner management or content/digital marketing.
• Experience managing high-profile partnerships, talent relationships, sponsorships, or sports properties.
• Exceptional written and verbal communication skills with the ability to craft compelling narratives and present recommendations to executive audiences.
• Strong strategic thinking and problem-solving skills with the ability to translate business objectives into actionable marketing plans.
• Demonstrated ability to influence cross-functional teams and drive alignment among multiple stakeholders.
• Demonstrated ability to independently resolve complex, ambiguous issues and recommend practical tradeoffs with limited supervision.
• Experience developing presentations, marketing strategies, business cases, and performance recaps.
• Experience reviewing partnership agreements, sponsorship contracts, talent agreements, or media rights deals with a strong understanding of marketing rights and obligations.
• Advanced proficiency in Microsoft PowerPoint, Excel, and Word.
• Proficiency in Adobe Creative Suite, including Adobe Acrobat, Photoshop, Illustrator, and InDesign is a plus.
• Experience using project management and collaboration tools such as Airtable, Monday.com, Asana, Wrike, or similar platforms.
• Strong familiarity with SiriusXM's sports content and talent.
• Excellent time management and project management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
• Fast learner with strong attention to detail; proactive, self-motivated, and resourceful.
• Both a proactive team player and independent worker.
• Flexible and maintains a positive attitude when under pressure and deadlines.
• Deep knowledge/interest in sports.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $80,000 and $110,000 and will depend on

your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole

discretion without notice.

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