Manager Social Media

Manager, Social Media

At the NSW Department of Education, we educate and inspire lifelong learners – from early childhood, through schooling to vocational education and training.

• Ongoing

• Located in Parramatta with flexible working arrangements available

• Salary ranging from $154,231 - $178,369 per annum, plus employer's contribution to superannuation and annual leave loading.

About the role

Exciting opportunity to lead social media for one of Australia’s largest education systems and help shape how more than 2,200 NSW public schools connect with parents, students and communities.

You will lead the department’s social media strategy across major channels including Facebook, Instagram and LinkedIn, while driving our expansion into emerging platforms such as TikTok. The role combines strategy, governance, content performance, community management and practical support for schools.

In this role, you will:

• Lead the department’s social media strategy, governance and policy settings

• Manage and optimise major department social media channels reaching hundreds of thousands of followers across NSW

• Drive the department’s expansion into emerging platforms, including TikTok

• Provide advice to schools and department staff on social media policy, account management and appropriate use of social media

• Support schools with account setup, moderation, community management and harmful content removal

• Lead training, workshops and resources that build social media capability across NSW public schools

• Use insights, data and platform trends to improve content performance and audience engagement.

For further information please click here to view the role description

About you

We are looking for a strategic and hands-on social media leader who understands how to build strong, trusted and engaging digital communities.

You will bring sound judgement, creativity and confidence working across complex stakeholder environments. You know how to balance audience growth and engagement with policy, reputation, safety and risk.

You will be someone who can:

• lead social media strategy across large or complex organisations

• translate platform trends and audience insights into practical content and channel decisions

• provide clear advice on social media risks, moderation and community management

• support teams and stakeholders to use social media safely and effectively

• develop training, guidance and resources that build capability

• bring a strong understanding of contemporary social platforms, including video-first and emerging channels

• work calmly and decisively in sensitive, high-profile or fast-moving social media environments

• demonstrate sound judgement and a commitment to the value of public education.

• Knowledge of and commitment to implementing the Department’s Aboriginal Education Policy and upholding the Department’s Partnership Agreement with the NSW AECG and to ensure quality outcomes for Aboriginal people.

Essential requirements of the role

• Current and valid Working with Children Check (WWCC) Clearance for paid employment

• Demonstrated understanding of and commitment to the value of public education.

Benefits

• Flexible working arrangements

• 35 hour working week

• Competitive, salary sacrificing, employer’s contribution to superannuation and annual leave loading

• Flex Leave entitlements, generous holidays & leave conditions

• Opportunities for advancement and mobility across the Department to support your career growth

How to apply

Attach a resume (maximum 5 pages) and a cover letter (maximum 2 pages) outlining how you meet the requirements and capabilities of this role.

Applicants are encouraged to prepare their application materials independently. The selection panel values authentic and personally written responses that reflect your own experience, insights and alignment with the Department’s values and priorities.

Please refer to the Applicant’s Guide to Applying to assist you with your application.

If you are an existing Education Support Staff (corporate staff) with the NSW Department of Education, click here for instructions on how to submit your application.

All other applicants please submit your application by clicking ‘Apply Now’.

Note: the selection process will include a range of assessment techniques to assist in determining your suitability for the role. Successful candidates will be required to undertake pre-employment screening for this role which includes a National Criminal History Check.

This is a child-related role. As a condition of employment you will be required to provide a valid Working with Children Check (WWCC) Clearance number (for paid employment). Visit the website for more information.

Candidates must have Australian work rights (citizens, permanent residents, New Zealand citizens or a valid work visa). Ongoing (permanent) roles are open to Australian citizens and permanent residents and New Zealand citizens, while temporary roles welcome applicants with a visa.

Closing date 3 August 2026 at 11:59pm

For role enquiries please contact Ruth Reilly at [email protected].

We welcome applications from people of all backgrounds, including but not limited to Aboriginal and/or Torres Strait Islander people, people of any age or gender, people from culturally and linguistically diverse groups and/or from the LGBTQIA+ community, veterans, refugees, people with disability, people with sensory differences, and neurodiverse people. If we can make some adjustments to our recruitment/interview process to better help you shine, please reach out to the contact person for this recruitment, details listed above. For more information, visit the NSW Department of Education’s Diversity, equity and inclusion webpage.

A recruitment pool may be created through this recruitment process. A recruitment pool is a group of applicants who have been assessed and identified as suitable for this role, and who may be considered for a range of similar roles, including temporary, term or ongoing roles, over the next 18 months.