Manager of Digital Marketing

Job DetailsJob Location: Corporate Office - Farmington Hills - Farmington Hills, MI 48331Help Shape the Future of AI-Powered Commercial Real Estate Marketing

Friedman Real Estate is seeking a highly motivated, innovative, and hands-on Manager of Digital Marketing to lead our digital growth strategy and help position our company at the forefront of modern marketing.

This is a unique opportunity for a digitally savvy marketer who understands not only SEO, content marketing, social media, paid media, inbound marketing, and demand generation—but also how AI is transforming the way businesses are discovered, evaluated, nurtured, and selected.

We’re looking for someone who can build strategy and execute. The ideal candidate will be capable of creating compelling content, scaling marketing output through AI-enabled workflows, improving digital visibility, driving qualified lead generation, nurturing prospects through the funnel, and supporting measurable revenue growth across multiple business lines.

This role will work closely with Friedman’s leadership, marketing team, and new business development professionals to create campaigns, content, and digital strategies that help generate awareness, engagement, qualified opportunities, and business growth.

What You’ll Be Responsible For

• Developing and executing digital marketing strategies that drive measurable growth, brand visibility, engagement, and lead generation
• Creating and managing compelling content that resonates with key commercial real estate audiences, including:

Commercial and multifamily property owners

Investors

Asset managers

Lenders

Corporate occupiers

Brokers

Property and facility management decision-makers

Developers and institutional real estate stakeholders

• Partnering closely with the new business development team to support revenue growth across Friedman’s service lines through targeted campaigns, lead generation strategies, sales-support content, and inbound marketing initiatives
• Developing and executing inbound marketing strategies designed to attract, engage, nurture, and convert qualified prospects
• Managing paid media initiatives, including paid search, paid social, retargeting, sponsored content, and other performance-driven digital advertising campaigns
• Building and optimizing demand generation campaigns that support awareness, lead capture, prospect education, and pipeline development
• Creating lead nurturing strategies using email marketing, CRM workflows, marketing automation, audience segmentation, and performance analytics
• Managing and growing Friedman’s presence across key digital channels, including:

LinkedIn

Facebook

Instagram

YouTube

Email marketing

Search platforms

Paid media channels

Other relevant and emerging digital platforms

• Driving SEO and content marketing initiatives that improve search visibility, website traffic, engagement, and conversion rates
• Optimizing Friedman’s digital presence for:

Traditional search engines

AI-powered search and answer platforms

Agentic and generative discovery environments, including:

Microsoft Copilot

ChatGPT

Gemini

Claude

Perplexity

Future AI discovery platforms

• Leveraging AI-enabled marketing tools to improve productivity, scalability, personalization, content development, campaign optimization, reporting, and overall marketing performance
• Using AI to accelerate content creation while applying strong strategic judgment, editorial review, brand alignment, and quality control to ensure AI-assisted content is accurate, relevant, differentiated, and valuable
• Supporting revenue growth across Friedman’s core business lines, including:

Commercial Brokerage

Commercial Property Management

Construction & Design

Facilities Management

Multifamily Management

Receivership & Special Assets

Investment Sales

Commercial Lending

• Managing marketing analytics, campaign performance, website reporting, lead attribution, conversion tracking, and marketing technology platforms
• Creating digital content and campaigns that support brand awareness, thought leadership, recruiting, client engagement, prospect education, and business development

What We’re Looking For

7+ years of progressive digital marketing experience

Strong B2B marketing background, preferably in a professional services, real estate, construction, CRE, facilities, finance, or related industry

Proven success with SEO, content marketing, social media, paid media, inbound marketing, demand generation, and lead generation

Experience developing and executing campaigns—not just managing vendors

Strong writing, editing, content development, and storytelling skills

Ability to translate complex services into clear, compelling, client-focused messaging

Experience with paid search, paid social, retargeting, email marketing, marketing automation, CRM systems, and performance reporting

Strong understanding of how to build campaigns that move prospects through the buyer journey—from awareness to consideration to conversion

Data-driven mindset with strong analytical skills and the ability to turn performance insights into action

Comfort working closely with sales, business development, leadership, and service-line teams

Deep curiosity and passion for emerging AI technologies and their application in modern marketing

Ability to use AI tools effectively while maintaining strong human judgment, creativity, brand discipline, and editorial oversight

Preferred Experience

Experience in one or more of the following industries is highly preferred:

Commercial real estate

Property management

Multifamily management

Construction

Architecture/Engineering

Facilities management

Professional services

Financial services or commercial lending

B2B services marketing

The Ideal Candidate

You are equal parts strategist, creator, analyst, and operator.

You understand that marketing today is no longer just about ranking on Google or posting on social media. You understand how audiences research, compare, and select service providers across search engines, social platforms, email, paid media, websites, AI-powered tools, and referral-driven networks.

You are comfortable moving between the creative and technical sides of marketing. You can develop strong messaging, shape compelling content, edit with judgment, and tell a clear story—but you also understand SEO, analytics, campaign performance, lead nurturing, marketing automation, and conversion optimization.

You know how to use AI as a force multiplier. You can leverage AI tools to scale content creation, improve efficiency, personalize campaigns, identify opportunities, analyze performance, and accelerate execution—while still applying the human judgment needed to ensure the final product is accurate, strategic, polished, and aligned with the Friedman brand.

You are excited by technology, motivated by measurable business impact, and energized by the opportunity to help a leading commercial real estate organization modernize and scale its marketing function.

Why Friedman?

Friedman Real Estate is one of the Midwest’s largest privately held commercial real estate organizations, providing brokerage, management, construction, lending, and advisory services across multiple markets.

You’ll have the opportunity to lead digital transformation initiatives, influence company-wide growth strategies, partner directly with business development leaders, and help build a modern marketing engine designed for the next generation of commercial real estate.

Friedman Real Estate is an Equal Opportunity Employer. Applicants are considered regardless of race, color, religion, creed, sex, pregnancy, family responsibility, national origin or ancestry, citizenship, marital status, sexual orientation, transgender status, veteran's status, genetic information, or status as a qualified individual with a disability or any other protected characteristic in accordance with applicable law.

Qualifications