Manager, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

Ruder Finn is one of the world's largest independent global communications and integrated marketing agencies, recognized for bold ideas, strategic thinking, and a culture that continually pushes what's next. The agency continues to earn recognition for its industry leadership, creativity, and growth, including being named Large Agency of the Year at the 2026 PRWeek U.S. Awards and one of PRWeek's Best Places to Work.

Ruder Finn is seeking an experienced Manager, Healthcare Social & Influencer Strategy to join our growing Digital Health practice. In this role, you will help develop unbranded and branded influencer strategies and creator-led programs for healthcare and pharmaceutical clients. You will support influencer campaign planning, creator identification, content development, and execution across a variety of client accounts.

The ideal candidate brings a strong digital skillset, a sharp understanding of the creator landscape, and proven experience developing influencer programs that connect health care brand objectives with authentic, engaging content. This role requires someone who can think strategically, identify the right creator partners, manage appropriate issues vetting of potential partners, guide branded and unbranded influencer content in a compliant manner, analyze performance, and collaborate closely with clients and cross-functional teams to deliver high-impact programs.

As a Manager you will work directly with cross-functional internal teams, clients, partners, creators, vendors, and practice groups. This role offers meaningful opportunities for growth, allowing you to apply your creativity, strategic thinking, and influencer marketing expertise across key areas of the business.

If you’re passionate about healthcare, energized by complex challenges, and excited to build campaigns that make an impact, this could be the perfect role for you.

Key Responsibilities

• Develop influencer strategies and creator-led programs for healthcare and pharmaceutical brands, integrating organic, paid, and earned tactics supported by data-driven insights

• Serve as an influencer and creator strategy lead across client accounts, developing recommendations that align to audience behavior, campaign objectives, platform best practices, and brand goals

• Lead influencer campaign planning and execution, including creator identification, issues vetting, briefing, contracting support, content development, approvals, posting coordination, and performance reporting

• Guide the development of branded and unbranded influencer-first content, including creator briefs, messaging guidance, platform-native concepts, content guardrails, and recommendations tailored to audience behavior and channel best practices

• Bring an understanding of the regulatory landscape to create compliant, yet innovative, content

• Partner with account leads, creative, paid media, analytics, social strategy, and healthcare communications team members to ensure influencer programs are integrated across broader digital and communications campaigns

• Serve as a client contact and influencer strategy expert, helping clients strengthen their understanding of creator trends, platform dynamics, influencer best practices, and digital opportunities

• Support influencer talent relationships, including communication with creators, agents, managers, and external vendors to ensure smooth execution and high-quality deliverables

• Support the operational performance of accounts, ensuring high-quality work, adherence to deadlines, budget tracking, and thoughtful campaign management

• Deliver superior client service by aligning influencer and digital objectives with senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders

• Mentor and develop junior team members, fostering expertise in influencer strategy, creator research, content review, platform trends, and integrated digital campaign execution

• Review and analyze influencer and campaign performance to develop client-facing reports, identify actionable insights, and recommend optimizations that enhance content effectiveness, audience engagement, client reputation, and strategic impact

• Partner with external vendors, when needed, to support influencer identification, creator management, paid amplification, digital reputation management, issues response, and crisis communications strategies

Qualifications

• A minimum of 2+ years of experience in influencer marketing, creator strategy, social media, digital, or content strategy, with experience in healthcare or pharmaceutical communications preferred

• Bachelor's degree in communications, public relations, marketing, or a related field preferred

• Demonstrated experience developing and executing influencer or creator-led campaigns, including creator identification, vetting, briefing, content review, approvals, and performance reporting

• Strong understanding of the influencer and creator landscape, including platform trends, creator partnerships, audience behavior, disclosure requirements, and content best practices

• Experience working with creators, talent managers, agents, influencer platforms, or external vendors to support campaign execution

• Strong passion for influencer marketing, social media, digital storytelling, and creator-led content, with the curiosity to identify and apply emerging platform trends, formats, and best practices

• Expertise in influencer strategy, social-first content development, social listening, data analysis, insights reporting, and performance optimization

• Paid social or paid amplification experience preferred, including familiarity with boosting creator content, paid content recommendations, and performance considerations

• Strong understanding of how influencer, paid, organic, earned, and owned channels work together within the broader brand social ecosystem

• A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact influencer and social content for clients

• Understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs

• Strong organizational skills with the ability to manage multiple high-profile and high-budget programs in a fast-paced, consistently changing environment

• Curiosity and comfort with integrating AI tools into communications and workflows

• Ability to multitask and operate with flexibility while meeting tight deadlines

• Proven experience managing, mentoring, or coaching junior team members

Benefits and More

• You will receive a competitive base salary and bonus opportunity

• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.

• Monthly allowance for cell phone, office equipment, etc.

• Generous PTO policy with paid maternity/paternity leave

• Transit benefits

• Professional learning and development opportunities

• Workplace flexibility

• On-site and off-site social gatherings

The anticipated salary range for this position, at the time of posting, is $72,000 - $83,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.