Manager Growth Marketing

Job Title: Manager Growth Marketing

This position has a hybrid 3/2 work schedule located in the WoodmenLife Tower.

WoodmenLife is looking to hire a Manager Growth Marketing to join our team!

The Manager, Growth Marketing leads the strategy and execution of WoodmenLife’s national, regional, and local advertising and integrated marketing efforts. Using data and testing, this position drives awareness, engagement, and growth by attracting new customers, increasing conversions and strengthening customer retention. Responsible for all aspects of marketing and advertising, including social media, email marketing, digital media (search, display, web, etc.), budgets, research, strategy, agencies, vendors, and staff. Ensures all marketing and advertising activities and materials are compliant with applicable regulations, industry standards, and organizational policies.

WoodmenLife is one of the best places to work in Omaha, with more than 135 years of service rooted in purpose and community. Since 1890, WoodmenLife has been dedicated to helping hardworking Americans secure their families’ financial futures and leave a lasting legacy. As a purpose-driven, not-for-profit life insurance company, our commitment is to our members and the communities they call home.

As a member of the WoodmenLife family, you’ll join others who share a commitment to family, community, and country. We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more. Apply today to learn more!

We are looking for someone to:

• Leads the development and execution of a seamless, multi-dimensional digital advertising strategy that increases brand awareness, lead generation, and recruiting efforts.

• Manages marketing programs and campaigns from start to finish, coordinating with creative and external agencies.
• Recruits, trains, and mentors marketing staff (advertising, digital media, social media, email/CRM marketing) while coordinating closely with the creative and communications/PR teams.
• Designs multi-channel marketing plans (digital, print, social media) that align with overarching business goals.
• Provides strategic oversight for the creation and implementation of national, regional and local marketing campaigns using digital advertising, social media, SEM, direct mail, email, and print advertising.
• Consults with and educates Sales Force, Home Office business units, and subsidiaries regarding marketing and advertising.
• Allocates and manages marketing funds across various channels to maximize Return on Investment (ROI).
• Oversees the development and implementation of WoodmenLife’s advertising policy and advertising standards; consults and partners with Compliance team when needed.
• Monitors performance using analytics tools and AI insights to track Key Performance Indicators (KPIs), such as conversion rates and lead generation.
• Identifies trends

• Establishes standards and processes for corporate marketing research activities including reporting results and insight to upper management.

• Marketing and advertising liaison to corporate leadership and Sales Force in support of marketing activities, including presenting reports, analysis, and recommendations.
• Meets expectations for attendance and punctuality in accordance with the expectations established by supervisor and WoodmenLife policy.
• Performs other duties as assigned by management.

We need someone who has:

• Bachelor’s degree in advertising, journalism, marketing management, or equivalent degree.

• Minimum 10 years of experience in digital and traditional advertising.
• Experience in the insurance or financial services industry is strongly preferred.
• Professional Certificate in Digital Marketing through Digital Marketing Institute or equivalent certification.
• Minimum five years of people management experience demonstrating progressively increasing responsibilities.
• Experience leading or supporting specialized digital marketing functions, including social media and email/CRM marketing.
• Working knowledge of organic social media and lifecycle email/CRM strategies, including performance measurement and integration with broader digital marketing efforts.
• Project management experience, including vendor and/or advertising agency management.
• Ability to develop ROI reports on marketing and advertising activities and interact with and counsel WoodmenLife’s top executives about advertising and market research issues.
• Demonstrated experience managing $1 million+ multi-media budgets and optimizing media spend to achieve organizational KPIs.
• Ability to use technology and database applications to manage a multi-step workflow process; includes proficiency with Microsoft 365, familiarity with and/or working knowledge of digital asset management (DAM) and project/traffic tools (e.g., ADO, PageProof), email & social media marketing tools (e.g., Mailchimp, Litmus/QA, Hootsuite, etc.);
• Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution
• Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support
• Understanding of ethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies
• Demonstrates ability to leverage AI technologies to streamline workflows, promote fair and unbiased work practices, and coach teams on safe, ethical, and effective AI use. Excellent organizational and communication skills and ability to multitask.
• Engages well with others and passionate about providing an exemplary customer experience.

Desired Qualifications

• Insurance and financial services industry experience.
• Experience working with CRM platforms, specifically Microsoft Dynamics.

If you're ready to make an impact in your community, we’d love to hear from you. Apply today!

WoodmenLife will not sponsor applicants for work visas for this position. Applicants must be currently authorized to work in the United States on a full-time basis.

Please ensure your resume includes your current contact information, including:

• Full name
• Phone number
• Email address
• Current city and state of residence

As part of WoodmenLife’s employment process, candidates will be required to complete a criminal background check, credit check (when required for position), fingerprint check (when required for position), drug screen and reference checks. Any offer of employment will be contingent upon successfully passing the above.

WoodmenLife is welcoming to all regardless of background and beliefs. WoodmenLife respects every associate’s unique perspective and contribution. We are committed to creating an environment that values differences, and creates opportunities for growth, leadership and service. This commitment includes providing equal opportunity in recruitment, employment and promotion, training and community outreach. WoodmenLife is also dedicated to strengthening the communities in which its employees live.

Applicants With Disabilities Should Advise The Human Resources Department At The Time Of Application If Special Accommodations Are Needed.

WoodmenLife is equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.