Manager, Digital Media - Display & Paid Social - Optum - Remote

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.

This role is responsible for leading the planning, execution, optimization, measurement, and reporting of B2B and B2C digital paid media campaigns across paid social, programmatic display, video, CTV, native, and other applicable digital channels. This role combines people leadership and strategic oversight with deep hands-on platform expertise, ensuring the team translates marketing objectives into high-quality, technically sound campaign execution.

This individual will manage and develop paid media specialists, establish operating standards and best practices, provide quality assurance and escalation support, and partner with marketing and cross-functional stakeholders on channel strategy, audience, testing, optimization, and measurement.

The role requires expert-level knowledge of in-platform functionality and intricacies across both Paid Social and Programmatic Display, with the ability to lead work across the broader paid media ecosystem and ensure consistent execution, governance, and performance across the team.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

• Lead, coach, and develop a team of paid media specialists, providing day-to-day direction, prioritization, feedback, performance support, and ongoing capability development
• Own the quality and consistency of paid media execution across assigned B2B and B2C campaigns, establishing standards for campaign setup, launch, optimization, budget pacing, tracking, measurement, reporting, and documentation
• Partner with digital strategists, marketing partners, and internal stakeholders to develop paid media strategies, including channel role, audience approach, investment allocation, testing roadmaps, optimization strategy, and measurement plans
• Serve as the senior in-platform subject matter expert and escalation point for Paid Social and Programmatic Display, maintaining deep hands-on expertise to navigate platform intricacies, diagnose issues, explain platform behavior, and guide specialists through complex campaign decisions
• Provide technical oversight and quality assurance across campaign architecture, audience configurations, bidding and buying approaches, placements, trafficking, pixels, events, conversion APIs, ad serving, audience/data integrations, brand-safety controls, verification, and measurement implementation
• Guide ongoing campaign optimization, testing, budget pacing, and performance management, ensuring significant in-platform decisions are supported by campaign objectives and performance data
• Lead the development of performance reporting, insights, and optimization recommendations, helping the team connect platform-level results to full-funnel marketing and business objectives
• Oversee the use of first- and third-party audience and performance data for activation, targeting, suppression, measurement, and optimization, ensuring appropriate and consistent application across campaigns
• Partner with creative and marketing teams on ad specifications, creative readiness, approvals, implementation, trafficking, testing, and platform-specific creative requirements
• Ensure campaigns and team practices adhere to brand standards, digital media best practices, applicable measurement and quality standards, and relevant requirements within a regulated business environment
• Build strong relationships with marketing partners, analytics teams, technology partners, vendors, platform representatives, and other internal and external stakeholders; represent the paid media team in planning, performance, and issue-resolution discussions
• Identify recurring execution or platform issues and develop processes, documentation, training, and controls that improve team efficiency, consistency, and campaign quality
• Evaluate new platforms, tools, technologies, features, and approaches; lead structured testing and translate relevant platform, privacy, measurement, and industry developments into team guidance and practices

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 5+ years of hands-on experience planning, executing, optimizing, and measuring digital paid media campaigns in a corporate marketing, agency, agency trading desk, ad technology, or similar environment
• 2+ years of demonstrated experience leading, mentoring, coaching, or managing digital media professionals, including the ability to set priorities, review work, provide feedback, and develop team capabilities
• Experience with first- and third-party data and digital advertising and measurement technologies, including pixels, events, conversion APIs, ad serving, audience/data platforms, and brand safety and verification technologies
• Deep hands-on expertise in Paid Social and Programmatic Display, with demonstrated ability to navigate platform intricacies and troubleshoot complex campaign, optimization, trafficking, audience, and measurement issues across both disciplines
• Paid Social expertise should include hands-on experience with platforms such as Meta, TikTok, Snapchat, Reddit, YouTube, LinkedIn, or similar platforms
• Programmatic Display expertise should include hands-on experience with DSP-based and direct partner execution across display, video, CTV, and native formats
• Solid understanding of digital media strategy, channel planning, audience activation, campaign architecture, bidding and optimization, testing, measurement, and performance analysis
• Solid understanding of campaign tracking, measurement, and analytics, including experience with Adobe Analytics or similar analytics platforms
• Demonstrated ability to analyze performance, identify root causes, develop actionable recommendations, and communicate complex platform and performance topics clearly to both practitioners and non-technical stakeholders
• Solid people leadership, analytical, problem-solving, organizational, and decision-making skills with excellent attention to detail
• Ability to manage team capacity, multiple campaigns, competing priorities, and stakeholder expectations within tight timelines
• Advanced Excel and PowerPoint skills

Preferred Qualifications:

• Experience managing or leading an in-house paid media or activation team
• Experience supporting B2B and B2C digital marketing campaigns, preferably within health care, financial services, insurance, technology, or another regulated industry
• Experience with paid media, DSP, audience, measurement, verification, and data platforms such as StackAdapt, LiveRamp, DoubleVerify, FreshPaint, Invoca, Sprinklr, or similar technologies
• Experience with data visualization and reporting tools such as DOMO, Tableau, Looker Studio, or similar platforms
• Experience developing paid media best practices, quality standards, training, or platform playbooks and driving adoption across teams
• Demonstrated ability to lead through changing priorities and platform developments, influence cross-functional stakeholders, and drive strong campaign and business outcomes

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 - $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.

UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.