Manager, Digital Marketing Everyday Banking

What is the opportunity? 

As a member of the Digital Marketing team, you will execute digital marketing strategies across public-facing digital channels. This role focuses on three key functions: digital marketing campaign execution, optimizing digital acquisition through public websites, and website maintenance with performance reporting. You will work collaboratively with Marketing & Product stakeholders to build and maintain campaign pages while monitoring campaign acquisition metrics and website performance.

What will you do? 

• Execute marketing campaigns by leading digital page builds and implementing strategic recommendations across available digital marketing channels. 

• Monitor and analyze digital marketing performance through analytics platforms; identify optimization opportunities and track campaign acquisition metrics. 

• Maintain website functionality and content across desktop, tablet, and mobile channels in alignment with Digital Marketing objectives. 

• Analyze digital funnels, identify performance gaps, and recommend improvements to enhance digital client experience. 

• Pull and present performance reports, dashboards, and campaign insights to marketing and business stakeholders. 

• Collaborate with Digital Marketing team members, Marketing and Product partners and internal stakeholders to achieve campaign objectives and optimize website performance. 

• Support A/B testing and personalization initiatives to improve campaign performance and user experience. 

• Support project management activities related to website updates, testing, and functionality improvements; work with agency partners as needed. 

• Track channel and campaign performance continuously and provide data-driven recommendations for optimization. 

What do you need to succeed? 

Must-have:

• 5+ years of digital marketing, campaign management, or website management experience 

• Strong knowledge of digital marketing channels, user experience, and digital content strategy 

• Advanced proficiency with Google Analytics, Power BI, etc  

• Experience with A/B testing and personalization tools and methodologies 

• Experience with CMS (Content Management Systems) and DAM (Digital Asset Management) 

• Experience monitoring and reporting on campaign acquisition and conversion metrics 

• Strong analytical and problem-solving skills 

• Excellent written and verbal communication skills; ability to present data clearly to stakeholders 

• Proficiency with digital marketing platforms and tools 

• Collaborative team player with strong project management skills 

Nice-to-have:

• Experience in financial services industry 

• Familiarity with website analytics tools and data visualization tools such as Adobe Analytics, Hotjar, Semrush, Tableau, etc  

• Basic understanding of FTP, dev/staging/prod environments 

• SEO and AEO knowledge and experience 

• Basic HTML/CSS or web development knowledge 

• Ecommerce or digital product experience 

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including flexible benefits and competitive compensation.
• Leaders who support your development through coaching and managing opportunities.
• Work on a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.