Lifecycle Marketing Specialist

About The 1916 Company:

The 1916 Company is a premier luxury watch and fine jewelry retailer with showrooms and

boutiques across the US, Collector's Lounges in major domestic and international markets, and

four international offices - with 25 locations in total. We are committed to delivering exceptional

client experiences and building teams of extraordinary individuals who share our passion for

excellence and the world's finest timepieces and jewelry. The 1916 Company offers a curated

selection of timepieces, fine jewelry and pre-owned handbags by the most respected brands, a

dynamic media platform, and the support of trusted client advisors. The 1916 Company’s vibrant

community extends from coast to coast and around the world

Role Overview:

The Lifecycle Marketing Specialist supports execution across email, app push, and SMS

marketing, working closely with the Lifecycle & Performance Marketing Manager to deliver

day-to-day campaigns, journeys, and optimizations.

Key Responsibilities:

Cross-Channel

• Build and maintain segmentation and audience lists within Braze.
• Support journey builds and updates based on customer behavior, lifecycle stage, and

post-purchase communications.

• QA all campaigns for functionality, rendering, tracking accuracy, and customer

experience prior to send.

• Monitor day-to-day channel performance and flag opportunities or issues to the

Manager.

Email

• Execute email campaigns end-to-end — from briefing creative assets to scheduling, QA,

and send.

• Maintain the email content calendar and coordinate with Creative for asset delivery and

timing.

• Run A/B tests across email to support continuous performance improvement.
• Identify and execute new strategies for growing the email subscriber list (e.g., sign-up

incentives, on-site capture points, co-marketing opportunities).

App

• Own and maintain a marketing calendar for in-app messaging and push notifications,

ensuring timely and relevant delivery aligned with broader lifecycle and promotional

strategy.

• Collaborate with the App team on new marketing initiatives, feature releases, and in-app

campaign opportunities to ensure marketing is integrated into the app roadmap.

• Identify and execute new strategies for driving app downloads and push opt-ins.

SMS

• Own the development and execution of new transactional and marketing SMS

campaigns, from setup through send.

• Identify and execute new strategies for growing the SMS subscriber list (e.g., sign-up

incentives, on-site capture points, checkout opt-ins).

What They’ll Bring

• 3–4 years of experience in email, SMS, or marketing automation — Braze experience

strongly preferred.

• Detail-oriented with strong QA habits and comfort working within tight send-schedule

deadlines.

• Familiarity with segmentation, list management, and basic performance reporting.
• Technology-forward mindset with genuine interest in using AI tools to streamline

campaign workflows, accelerate QA, and surface insights from performance data.

• Collaborative and eager to grow into greater strategic ownership over time.
• Clear communicator who can work cross-functionally with Creative, Data, and external

partners

EEO statement

The 1916 Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.