Lifecycle Marketing Specialist

Join our team as a Lifecycle Campaign Specialist - Marketing Automation and CRM and bring customer journeys to life through automation, CRM, and data-driven marketing.

About The Opportunity...

Join a dynamic lifecycle marketing team where you'll play a key role in driving customer engagement, retention, and growth across corporate brands within the region. This is an exciting opportunity for a marketing automation specialist who thrives on creating data-driven customer journeys and optimising campaign performance. You'll work across multiple channels, leverage leading CRM and automation platforms, and collaborate with cross-functional teams to deliver measurable business outcomes. If you're passionate about lifecycle marketing and using customer insights to create impactful experiences, we'd love to hear from you.

Day To Day You Will...

• Monitor campaign performance and implement data-driven optimisations to improve outcomes
• Design and execute A/B testing initiatives to continuously improve campaign effectiveness
• Execute lead scoring, lead nurturing, and lead routing processes to support business growth
• Ensure marketing activities comply with data privacy regulations and email deliverability best practices
• Collaborate with brand, marketing operations, creative, and content teams to deliver integrated campaigns
• Maintain dashboards, analyse campaign performance, and provide actionable recommendations to stakeholders
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected,
• Utilise marketing automation platforms such as Eloqua and Account Engagement to build and manage customer journeys
• and supported to thrive
• Present performance insights and campaign outcomes to local brand teamsManage multi-channel marketing campaigns across email, SMS, social media, and other channels
• Develop and execute lifecycle marketing campaigns that drive customer acquisition, engagement, retention, and growth
• Collaborate with the Lifecycle Marketing Manager to align campaign strategies with business objectives and regional priorities

You'll Be Perfect If You Have...

• Experience working within a B2B environment
• Bachelor's degree in Marketing, Business, or a related field
• Relevant marketing automation certifications will be highly regarded
• Demonstrated success in a similar role within a global organisation
• Experience with lead scoring, lead nurturing, and lead routing processes
• Strong understanding of GDPR, CCPA, and marketing data privacy requirements
• Proficiency using analytics tools to measure and optimise campaign performance
• 3-5 years' experience in lifecycle marketing, email marketing, or marketing automation
• Strong knowledge of lifecycle marketing principles and customer journey development
• Excellent written and verbal communication skills with the ability to build relationships across stakeholders
• Experience using marketing automation and CRM platforms such as Salesforce, Oracle Eloqua, or Account Engagement

What you'll Enjoy

• Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
• Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
• Development: Individualised Learning & Development pathway options
• Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
• Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
• Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
• Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
• Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
• Mental Health: Support and Employee Assistance Program for staff and family
• Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026/Sydney 2027)
• Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
• Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
• Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave

*Please advise your leader before applying*