Lead Insight Analyst

About RewardFounded in 2001, Reward is an industry leader transforming the world of customer engagement and commerce media. Operating in 15 countries across Europe, Middle East and Asia, Reward’s cloud-based API platform integrates content, advertising, and commerce to deliver exceptional experiences for consumers resulting in increased customer engagement, retention, and overall satisfaction.

Reward’s Loyalty-tech platform is behind many award-winning bank loyalty programmes seen today from brands such as Visa, NatWest Group, Barclays, and First Abu Dhabi Bank to name a few. Reward also works with the world’s largest retailers such as McDonald’s, eBay, Deliveroo and Amazon.

Our leading commerce media platform fuses purchase insights with loyalty-tech, offering an unparalleled edge in digital advertising and performance marketing for retailers. Leveraging rich data and insights, the Reward platform provides a comprehensive view of consumer behaviour, empowering retailers to target marketing messages more effectively, resulting in independently verified sales uplift and long-term customer lifetime value.

Beyond bridging the gap between content and commerce, Reward is a purpose driven business. Our mission is to make everyday spending more rewarding. During the last 5 years, Reward has proudly given back more than $1billion in cashback rewards to consumers world-wide.

Most recently, Reward’s rapid growth was recognised in The Independent’s E2E Tech 100 list of the fastest-growing tech scale-ups in the UK. Reward, in conjunction with partners NatWest Group, were awarded the Industry Achievement Award 2023 at the prestigious Card and Payments Awards. In 2026, Reward was also recognised as a Great Place to Work UK, ranking #41, and was named on Great Place to Work UK’s Best Workplaces for Development™ List, placing #37 in our first year of entry.

Role Summary

The Lead Insight Analyst leads insight delivery and commercial performance across a defined Commerce Media vertical.

This role works closely with Commercial teams and retailers to turn customer, campaign and revenue insight into clear activation plans that support growth, protect performance and identify new revenue opportunities.

Alongside owning insight for a strategic sector, the Lead sets quality standards across the vertical, develops Analysts and Senior Analysts, and ensures insight is used to make better commercial decisions.

Experience

• 6+ years’ experience in retail, loyalty, marketing effectiveness or commercial insights.
• Proven track record of leading complex analytical initiatives that influence commercial strategy and revenue outcomes.
• Experience owning high-value sectors, portfolios, or revenue-critical workstreams.
• Demonstrated ability to operate as a trusted analytical partner to senior Commercial and Marketing stakeholders.

Analytical & Technical Capability

• Strong SQL capability and confidence interrogating complex, large-scale datasets.
• Advanced analytical thinking with the ability to connect customer behaviour, media performance and revenue drivers.
• Experience integrating multiple data sources to form cohesive, commercially relevant insight.
• Comfortable applying statistical reasoning and structured experimentation principles.
• Proficiency in BI and visualisation tools (e.g. Tableau, Power BI, Looker) to communicate complex findings clearly.
• Uses AI and analytical tools to strengthen commercial insight, identify growth opportunities and enhance decision-making across the vertical.

Commercial & Strategic Capability

• Strong commercial mindset with ability to prioritise analysis based on revenue impact.
• Proven ability to translate insight into clear strategic recommendations.
• Experience contributing to performance reviews, forecasting interpretation, or revenue optimisation discussions.
• Confident influencing and challenging stakeholders constructively using evidence.

Leadership & Behavioural Expectations

• Demonstrates ownership of vertical-level performance and accountability for revenue outcomes.
• Applies and embeds agreed methodologies across the vertical.
• Manages and develops Senior and Insight Analysts.
• Operates with autonomy, judgement and commercial awareness.
• Proactively identifies risks and growth opportunities.

Vertical & Sector Revenue Leadership

• Own the insight agenda across the vertical, aligned to commercial growth priorities.
• Directly lead analytics for aligned sector within the vertical.
• Take accountability for identifying revenue risks and growth opportunities within that sector.
• Ensure performance, engagement, and revenue outcomes are actively monitored and optimised.

Revenue & Growth Leadership

• Work alongside Commercial teams to proactively identify new retailer opportunities.
• Lead revenue performance reviews across the vertical and priority sector.
• Shape optimisation plans with Commercial and Marketing partners.
• Support forecasting interpretation and improvement discussions

Measurement & Framework Direction

• Embed agreed analytical and measurement frameworks across the vertical.
• Improve how frameworks are applied to complex retailer and sector challenges.
• Identify where existing approaches are unclear, inconsistent or not fit for purpose.
• Feed practical requirements and improvement opportunities into the Senior Lead and/or Head of Insights.
• Ensure measurement outputs are commercially useful, consistent and clearly understood by Commercial teams and clients.

Strategic Stakeholder Influence

• Act as an extension of the Commercial team, contributing to retailer strategy, account planning and growth conversations.
• Lead insight input in high-value pitch and performance conversations.
• Influence investment and engagement strategy within the aligned sector.
• Position insight as a driver of revenue growth and competitive advantage.

Capability & Standards Leadership

• Manage Senior and Insight Analysts.
• Embed agreed quality standards across the vertical.
• Elevate commercial thinking and analytical rigour.

• Annual Leave: 25 days + bank holidays
• Company holiday: 3 additional days off between Christmas & New Years
• Ability to buy and sell holiday days as well as the ability to bank days (tenure dependant)
• Flexible working options: we are operating a hybrid working model with 3 days a week from the office
• Pension: Hargreaves Lansdown up to 6% matched contribution
• Generous family friendly cover
• Private healthcare - Bupa
• Income protection
• Critical illness cover
• Life insurance cover
• Dental cover
• Optical cover
• Yulife app for access to employee wellbeing and discounts
• Perks at Work, cashback/discount shopping site
• Employee referral scheme
• Salary sacrifice program which includes cycle to work scheme, electric car scheme and season ticket loans
• Company events i.e. Christmas party, all-company event and other social/hosted events during the year (we have an active social committee!)
• Team socials