Lead Digital Marketing Strategist

Lead Digital Marketing Strategist – Columbia, SC (Hybrid) 

The Lead Digital Marketing Strategist drives the development and execution of integrated digital marketing strategies that align with business objectives and deliver measurable outcomes. This role serves as a strategic partner to stakeholders, leading multi-channel initiatives, optimizing performance through data-driven insights, and mentoring team members to foster a culture of continuous improvement. 

What You’ll Do: 

• Develop and execute integrated digital marketing strategies aligned with business goals. 

• Lead planning for high-priority campaigns, including audience segmentation, KPIs, and budget allocation. 

• Ensure digital initiatives align with brand objectives and customer experience standards. 

• Oversee end-to-end execution of digital campaigns, ensuring timely delivery and quality. 

• Optimize campaign performance through data-driven testing and actionable insights. 

• Translate analytics into recommendations for channel mix and messaging improvements. 

• Serve as a strategic advisor to stakeholders, influencing decisions with evidence-based recommendations. 

• Mentor and guide team members on best practices in strategy, execution, and analytics. 

• Contributes to the development of standards and playbooks for consistency and scalability. 

• Participate in continuous learning to stay current on industry trends and best practices. 

What You’ll Need: 

• Bachelor’s degree in marketing, communications, business, or related field; advanced degree preferred. 

• Minimum 7 years of progressive experience in digital marketing with proven success in multi-channel strategy and execution. 

• Preferred certifications: Google Analytics (GA4), Google Ads, Meta Blueprint, and HubSpot. 

• Expertise in SEO/SEM, paid media, email marketing, and marketing automation. 

• Strong project management and analytical skills with the ability to interpret data for decision-making. 

• Excellent communication skills for engaging executive-level stakeholders. 

• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).