Influencer Manager, freelance
InnoceanJob Details: Job Location: Huntington Beach HQ Office - Huntington Beach, CA, Salary Range: $85000.00 - $100000.00Salary/year, INNOCEAN USA, a full-service advertising agency located in sunny Huntington Beach, CA, is seeking a freelance Influencer Manager to join our Hyundai team.
We are a hybrid workplace, x3 days week in-office. Candidates must be local to SoCal.
This role is built for a connector, dealmaker, and relationship-driven talent leader who knows how to turn partnerships into impact. From day one, you’ll own talent strategy, deals, and creator relationships—collaborating across the agency to develop bold, culturally relevant campaigns that move client brands forward. This role is for someone equally passionate about people, storytelling, and execution.
Duties And Responsibilities:
Influencer Strategy & Planning
Develop and execute influencer marketing strategies aligned with Hyundai brand pillars, launches, and cultural moments
Identify and vet creators across tiers (macro, micro, emerging) with an emphasis on cultural relevance, diversity, and brand alignment
Build and maintain a robust influencer ecosystem spanning lifestyle, automotive, tech, and design
Campaign Management
Own end-to-end execution of influencer campaigns—from briefing and contracting to content delivery and reporting
Lead always-on and tentpole campaigns (vehicle launches, partnerships, experiential moments)
Collaborate with creative, social, and media teams to ensure integrated campaign delivery
Content & Creative Oversight
Partner with creators to develop authentic, high-performing content that balances brand storytelling with platform-native execution
Provide clear creative direction while allowing for creator-led storytelling
Ensure all content aligns with Hyundai brand standards and positioning
Performance & Analytics
Track, analyze, and optimize influencer performance using key KPIs (engagement, reach, CPM, conversions, brand lift)
Translate data into actionable insights and recommendations for future campaigns
Partner with paid media teams on boosting, whitelisting, and “spark” strategies to maximize content performance
Partnerships & Relationship Management
Build strong relationships with creators, talent managers, and influencer agencies
Negotiate contracts, deliverables, and usage rights
Stay ahead of industry trends, platform updates, and emerging creator opportunities
: Qualifications:
3–5 years of experience in influencer marketing, social media, or creator partnerships
Proven track record managing successful influencer campaigns end-to-end
Strong understanding of social platforms (Instagram, TikTok, YouTube) and creator economy trends
Experience working with paid media amplification (boosting, whitelisting, dark posting)
Excellent project management and communication skills
Ability to balance creative storytelling with performance-driven outcomes
Experience in automotive, or lifestyle brands is a strong plus
Key Competencies
Cultural fluency and trend awareness
Strategic thinking with a test-and-learn mindset
Strong creative judgment and storytelling instincts
Analytical rigor and comfort with performance metrics
Relationship-building and negotiation skills
Benefits:
Access to our health benefits
401k match
Paid sick days
On-site Barista
Beautiful campus across from the Pacific Ocean
Salary range: $85,000 to $100,000
Pay is dependent upon several factors including but not limited to: years of experience, client, training, and transferable skills.
Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.