Head of Growth Marketing

As Head of Growth Marketing, you'll define and lead HBF's growth marketing strategy, driving member acquisition, market  and commercial performance across every stage of the customer journey as we expand our national presence. 
 

You'll combine strategic thinking with data driven decision making to develop compelling propositions, optimise marketing investment and deliver integrated campaigns that create measurable business impact. Working closely with senior leaders across Marketing, Product, Digital and Member Experience, you'll translate business priorities into growth strategies that strengthen HBF's position in an increasingly competitive market. 
 

Leading a high performing team of growth marketing specialists, you'll foster a culture of innovation, experimentation and continuous optimisation while identifying new opportunities to reach, engage and convert future members. This role is available in either Perth or Melbourne.  
 
Your day to day 

• Defining HBF's growth marketing strategy to drive member acquisition, market  and commercial performance
• Leading integrated acquisition campaigns across digital, offline and emerging channels to maximise business outcomes 
• Leading developing compelling propositions, offers and go-to-market strategies that drive sustainable growth 
• Optimising marketing investment, media mix and campaign performance using data, customer insights and experimentation 
• Partnering with Product, Digital, Commercial and Member Experience teams to deliver seamless customer journeys
• Building and developing a high performing Growth Marketing team while fostering a culture of innovation, accountability and continuous improvement 

About you 

You're a commercially minded marketing leader who thrives on delivering measurable growth. You combine strategic thinking with strong analytical capability and know how to turn customer insights into marketing strategies that drive acquisition and long-term value.  
 
With experience managing significant marketing budgets and investment decisions you have a deep understanding of customer acquisition, performance marketing, campaign optimisation and go-to-market strategy. 
 

Whether you're shaping investment decisions, influencing executive stakeholders or leading high-performing teams, you're comfortable balancing creativity with commercial outcomes. You'll also bring: 

• Extensive leadership experience in growth, performance or commercial marketing within a complex organisation 
• A proven track record delivering customer acquisition and measurable return on marketing investment 
• Experience leading integrated marketing strategies across digital, traditional and third-party channels. 
• An authentic leadership style with a passion for developing people, driving innovation and delivering continuous improvement. 

HBF Benefits 

• Fully subsidised Gold Hospital Insurance Cover 
• Flexible working and Work from home options 
• 3 additional wellbeing days off a year (on top of our standard 20 days annual and 10 days personal leave) 
• 2 volunteering days per year 
• 18 weeks paid parental leave 
• Access to corporate discounts across a range of gyms, retail, restaurants, and hotels 

Next steps 
To apply click the apply button attaching a copy of your resume in line with the requirements of the role. Our recruitment and selection process includes a variety of assessment methods including reference checks, National Police Clearance and verification of working rights in Australia.   

 
Inclusion and Accessibility 

At HBF, we believe in the potential of every individual. We’re committed to creating an inclusive workplace where diverse perspectives are celebrated, because they make us stronger.  
 
We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, people with disabilities, and members of the LGBTQIA+ community, including transgender and gender-diverse applicants. 

 
We want you to Be You, Be Bold, and feel supported every step of the way. If you require any adjustments or alternative formats during the recruitment process, please contact us at [email protected]. 

To learn more about our commitments visit: Community Initiatives | HBF Health Insurance