Head of Digital Marketing

Alternatively, Grant Thornton

At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative.

With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.

Job Description:

More Than You Expected

Grant Thornton UK LLP is part of a global network of independent audit, tax and advisory firms, made up of some 58,000 people in over 135 countries. We're a team of independent thinkers who put quality, inclusion and integrity first. All around the world we bring a different experience to our clients. A better experience. One that delivers the expertise they need in a way that goes beyond. Personal, proactive, and agile. That's Grant Thornton.

New Ground Won’t Break Itself.

Every day our teams help people in businesses and communities to do what is right and achieve their goals.

Grant Thornton UK is at a pivotal point in its digital transformation, and the Head of Digital Marketing leads the channels that carry that shift: web, marketing automation, performance marketing and digital campaign delivery. The role owns how buyers experience the firm digitally, shaping intent, engagement and conversion as digital becomes a primary driver of the firm's growth.

The role brings previously separate channel teams together under a single point of accountability, sits at the centre of the brief-to-delivery workflow, and leads the AI adoption agenda within digital marketing, ensuring capability and tooling keep pace with a fast-changing channel mix.

We’re happy to talk flexible working and consider reduced hours and job shares, we’ll support you to balance your work and life.

A look into the role

As a Head of Digital Marketing within our team, you will bring previously separate channel teams together under a single point of accountability, sits at the centre of the brief-to-delivery workflow, and lead the AI adoption agenda within digital marketing, ensuring capability and tooling keep pace with a fast-changing channel mix.

• Own end-to-end leadership of the Web & UX, Marketing Automation, Performance Marketing and Digital Marketing teams, setting priorities, standards and ways of working across each discipline.
• Partner with the Campaigns team to translate approved campaign frameworks, journey types and segmentation logic into deliverable channel plans.
• Lead the team's AI adoption agenda, identifying where AI can improve journey build, content production, targeting, segmentation and reporting.
• Own the digital marketing upskilling programme, closing capability gaps across UK and offshore resource as new channels, tools and AI capability come online.
• Ensure KPI reporting (engagement, MQL, pipeline influence) is accurate and timely, feeding insight back to the Campaign team and GTM team and keeping Dynamics up to date to close the loop.

Knowing you’re right for us

Joining us as a Head of Digital Marketing, the minimum criteria you’ll need are proven experience of multi channel digital marketing function and experience of embedding AI tools. It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way.

• Track record of managing distributed teams, including offshore resource.
• Experience with marketing automation platforms (e.g. equivalent to CIJ) and CRM-based reporting (e.g. Dynamics).
• Strong stakeholder management, able to operate confidently with senior leaders across GTM, sector, service line and regional teams.
• Comfortable balancing strategic channel leadership with hands-on problem solving during delivery.
• Clear, structured communicator, able to translate technical or channel-specific detail for non-specialist audiences.
• Collaborative leadership style, able to build a genuinely integrated team culture across UK and offshore locations.

Knowing we’re right for you

Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.

Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That’s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.

We’re also committed to supporting you through different life stages, with a range of family friendly and wider leave policies. You can find full details of our reward, benefits and leave policies on our website: Reward and benefits.

Beyond the job

Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.

The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society. It’s that drive to do the right thing that runs through our every move, grounded in our firm’s values – purposefully driven, actively curious and candid but kind.

We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves. It’s how it should be.

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