Head of Demand Generation

About Us

At Archetype AI, we’re building the world’s first physical AI platform to bring artificial intelligence into the real world. Our foundation model, Newton, understands the physical world through

objective sensor data and generates real-time insights into complex physical behaviors, from industrial machinery and systems to wearable devices and smart environments.

Formed by a high-caliber team from Google and backed by one of Silicon Valley’s most renowned venture funds, Archetype AI is in a Series A phase and rapidly advancing its technology for the next big leap. This is a unique opportunity to join an exciting, fast-growing AI team based in the heart of Silicon Valley.

About Job

We're hiring a Head of Demand Generation to accelerate marketing's pipeline program. You'll set the demand strategy, own the pipeline target, and create the campaigns that bring new customers to Archetype.

It's a hands-on role. You'll plan programs and build them too, working with a small, capable team and partnering closely with Sales, RevOps, Product Marketing and Communications. You'll help shape how a new category finds its buyers.

What you'll own

• Marketing-sourced pipeline that hits quarterly qualified-opportunity targets.
• An evidence-based ICP and tiered target account program that Sales sells against.
• Agent-first and self-serve funnels that turn web visitors and trial users into qualified opportunities.
• Measurable pipeline from every Tier 1 event and key partner, including AWS.
• An AI-native demand stack, and a growth marketer who runs multi-channel campaigns end to end.

Key Qualifications

• 10+ years in B2B demand generation, including leading demand at a Series A to C company.
• Built a repeatable, marketing-sourced pipeline engine starting from founder-led or early-stage sales.
• Planned and run multi-channel programs across ABM, paid, email, events and outbound.
• Hands-on with Salesforce, HubSpot and modern GTM tools such as Clay and HeyReach.
• Uses AI in daily campaign work, from targeting and personalization to testing and reporting.
• Can learn a complex technical product and market it to operators and technical buyers.

Nice to Have

• Experience marketing to industrial, manufacturing, energy or ISV buyers.
• Background in product-led or self-serve motions alongside enterprise sales.
• Experience with hyperscaler or partner co-sell programs, especially AWS.